Does SEO still matter? 7 Big Reasons - Marketing Blog - Gorilla EMEA

Why SEO Still Matters – 7 Big Reasons

Does SEO still matter? A quick Google search of that term brings up 44 million references, including an interview with Sam McRoberts, CEO of VUDU Marketing. McRoberts insists that “SEO is far from dead,” but notes that “it has changed so drastically that people really need to think of it as less of a marketing tactic, and more of a branding play.”

Our times, alongside search engines, as we know, are constantly evolving. With global uncertainty, more searching than ever, and ever-changing algorithms, many companies are renewing their commitment to developing rock-solid SEO optimised web infrastructure. In a shifting landscape, SEO has become, perhaps, more important than ever for everyone to compete in the virtual markets.

With all that in mind here are 7 reasons why your business should consider investing in SEO:

If It Isn’t Broken

The tried-and-true methods to improve SEO are still working. Even after the May 2020 Core Update, plenty of data shows that the classic techniques still apply. That doesn’t me we can stop trying to evolve

It Will Continue To Succeed

Keywords are still fundamental to SEO, even in audio and video searches. It’s unlikely that any changes in the near future will be so drastic as to negate the fundamentals and we will still be chasing the keyword dream in 5+ years.

It’s Got A Great ROI

High-cost marketing such as PPC advertising and email marketing may focus on revenue, and social media marketing may burnish your image, but cost-effective SEO optimisation drives basic discoverability. It’s the titanium-steel scaffolding that raises your online presence.

Online Shopping Will Only Increase

80 to 90 percent of consumers now check online reviews before committing to a purchase. When virtually everyone seeks products and services online, how will your business, and products stay at the forefront and rank well?

Local Search Optimisation Is The New Frontier

Everyone has a computer in their pocket. Mobile searches now outpace those done on traditional desktop computers by quite a large margin. This shift has birthed a whole new category of search techniques to help companies connect local users with local businesses.

Quality Content Matters

Google continues to tweak its algorithms in order to provide consumers with the highest-quality content. Today, social media indicators have a greater impact in the algorithms than they had just a few years ago. Cashing in on these shifts by adapting quickly is what SEO optimisation is all about.

Keeping Up With The Competition

“SEO is a never-ending process,” says the team at Web Design and SEO Agency CityWideSEO.com. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is.”

Shifting algorithms and an ever more complicated world are exactly why investing in organic SEO is more important than ever before. A smart SEO strategy is a fundamental need for your business to ensure success in online marketing.

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