- On January 8, 2021
Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your clients need. At that point, you might as well not be marketing at all. Furthermore, marketing for the consumer is much different than marketing for other businesses. Let’s explore the differences between B2B and B2C marketing to give you a better understanding of the two practices.
B2B vs. B2C Marketing
B2B (business-to-business) marketing is a marketing strategy geared toward a business or organization. If your company is selling products or services to other companies, your strategies are considered B2B. For example, HubSpot clientele is other businesses; therefore, their marketing campaigns are B2B.
On the other hand, B2C (business-to-consumer) marketing is a strategy that targets consumers directly. Companies like Coca-Cola, Amazon, Target, and Starbucks will market their products directly to consumers who will purchase their goods.
Choosing the Right Marketing Channel
There are different marketing channels, and choosing the right one can help you hone-in on how to improve your marketing strategy. The main types are:
- Pay-Per-Click Marketing. You’ve probably seen these the most. Google, Bing, Facebook, Instagram, and LinkedIn all have ads floating around. With the help of cookies, the advertisements are targeted based on searches. The ads have links that will take you to that company’s page that discusses what the ad posting was about. It’s a popular marketing method as it is used to reach a large audience and can cost as much as you’re willing to invest.
- Social Media. Companies often use platforms like the ones mentioned above to post updates about products or services they offer. It’s also most popular because posting on social media can be done for free. Furthermore, the platforms can be used to engage the followers into focus-group-based posts where questions are asked to gather information about potential customers’ wants and needs.
- Email Marketing. If you’ve ever signed up for a membership to an online store or credit card, you have probably started getting promotional emails soon after. For example, Kroger sends weekly emails when their new circular is coming out. It shows sales or discounts for the week to entice customers to come in. Other companies send out similar types of marketing emails intending to get new and existing customers to continue purchasing their products or services.
- Word-of-Mouth Marketing. This is an older form of marketing but can still prove useful. If you’re satisfied with a company, you’re likely to tell other people about your positive experience with them and offer recommendations to others. Online forms of this are websites like Yelp, where customers can share how well they like certain businesses.
Contact Gorilla to Learn More about your Channel Marketing Options
Gorilla has a number of marketing options available for your business, and we would be happy to discuss those with you in-depth. Head over to our contact page to get in touch with a team member who can help you get started.