marketing Archives - Gorilla Corporation

Tag: marketing

Building a Partner Recruitment Plan

  • On February 12, 2021
In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program.  Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard
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Channel Predictions for 2021

  • On February 5, 2021
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions.  How Channels Will Continue to Evolve The
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Channel Marketing Tips

  • On December 17, 2020
Do you need some tips for improving your channel marketing strategy? We have a video that’s just for you! Thanks to Hurree, you can learn three simple tips to make some changes and better your channel marketing. We hope you can learn a lot from what they have to say. Enjoy!
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Marketing Concierge Services: Why is it Important?

  • On October 22, 2020
Who doesn’t like having a concierge? When you go to a hotel, the concierge handles everything from suggesting nightlife hot spots and booking transportation to arranging spa services. You feel well cared for and important when you have a doting concierge, which is precisely what a marketing concierge is meant to do. The marketing concierge
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Best Marketing Practices During the Age of COVID-19

  • On October 8, 2020
As we enter the seventh month of the COVID-19 Pandemic, many of us are still trying to learn to navigate these new business waters. Companies have pivoted to working remotely, some are using a hybrid work model, and others are downsizing, unfortunately. We’re all learning what best practices have become and much of it is
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Five Advantages of Social Media Marketing

  • On October 1, 2020
Businesses and marketing go hand-in-hand, and the art of marketing allows businesses to generate revenue. The better your marketing campaign, the more visibility your product receives, leading to increased sales. Aside from making the right product, meeting deadlines, and ensuring customer satisfaction, marketing can make or break your company. Why is that so? Because if
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Partner Marketing to Improve Your Business

  • On September 25, 2020
Two is better than one. Having two or more of something gives you an extra oomph—an extra edge—and the same applies in business. Running a business is hard work and doing it alone is even harder, but having a teammate, or partner, makes the process easier. The work is split evenly—assigning tasks that cater to
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Marketing With And Through Partners: The Alchemy Of Co-Marketing

  • On September 8, 2020
How do you make your channel partners effective at driving pipeline for your products or solutions? In the dark ages, alchemists would work frantically but methodically to convert lead into gold; that was a transformational process. Of course, this was an allegory for personal growth and evolution. Today, successful marketing through the indirect sales channel
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Attaining True Sales Alignment

  • On July 1, 2020
Attaining True Sales Alignment Approximately 8 percent of B2B companies say they have a steady alignment between sales and marketing. Does this mean that 92 percent of B2B companies have an issue aligning their sales and marketing? That is an alarming number of companies with a business issue that needs to be rectified. How does
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Finding The Right Voice for Your Marketing Message

  • On June 18, 2020
Finding The Right Voice for Your Marketing Message   With everything happening in the world today, sometimes it may seem that you’re walking on eggshells. The need to please other people is your responsibility as a brand. After all, you wouldn’t have a relationship with your customers if they weren’t pleased with you. You see,
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