Channel marketing Archives - Gorilla Corporation

Tag: Channel marketing

The Guide to Increase Partner Platform Adoption

  • On April 1, 2022
What is Partner Platform adoption? Partner platform adoption, sometimes called platform onboarding rate, is the process by which new partner users become accustomed to a vendor provided PRM solution or partner service and decide to keep using it. In simple terms we can consider it to be the uptake rate and therefore partner satisfaction in
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Partner Enablement Planning, Get Started

  • On March 18, 2022
We have over 20 years experience helping vendors in the channel space and know our way around the partner process like few others, to help you capture a bit of the Gorilla Power for your partnership endeavours we’ve put together an article about how to plan your route to great partner enablement, the steps to
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Cross-Channel Marketing Success: The 8 Step Guide

  • On March 4, 2022
Generating leads in the tech space is not something any of us take lightly. The sheer volume of partner programs that bound in the ecosystem are proof positive that partner marketing is an invaluable in the pursuit of bigger, better, faster and stronger lead generation across the spectrum from storage to security. Consequently more and
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Partner Recruitment Emailing Templates

  • On February 2, 2022
We have over 20 years experience helping vendors in the channel space and know our way around the partner process like few others, to help you capture a bit of the Gorilla Power for your partnership endeavours we’ve put together a short sequence of partner recruitment email templates you can use to get your partner
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Partner Scorecard: The Route to a Better Program – A White Paper

  • On January 26, 2022
The Need for a Partner Scorecard How do we get the most from our program while keeping partners happy and productive? It’s likely a question you’ve asked and come up with the same answer we all do, it’s about building a solid core of ideal partners. By creating an ecosystem full of great partners, with
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VAR Channel Marketing & Sales: Challenges and Solutions Part 2

  • On December 1, 2021
VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh
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VAR Channel Marketing & Sales: Challenges and Solutions Part 1

  • On October 21, 2021
VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh
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Partner Marketing Solutions: Website Optimization

  • On September 15, 2021
When it comes to marketing be it with, via or without your partners, no matter the channel, one thing that is always relevant is appearance. Much like on the high-street where visual finesse within a store is highly sought after, the digital space is no different, their shelves are optimized for purchase, our website optimization
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Partner to Partner Marketing with Next Generation Partner Ecosystems

  • On August 17, 2021
Way back at the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy especially with regards to partner to partner marketing. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be
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