Channel marketing Archives - Gorilla Corporation

Tag: Channel marketing

How To Build A Social Media Audience To Boost Your Channel Marketing Company

  • On July 20, 2021
Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista, it is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media can increase traffic to
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The Rapidly Expanding Tech Channel Ecosystem

  • On June 29, 2021
Channel marketers have a lot of changes in store and we’re seeing so many emerging and converging trends that are changing how we look at the market every day and how we play a role in terms of making all this work, in essence redefining our channel ecosystem likely forever.   The Way It’s Going
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8 Steps to Maximizing Your Social Media Marketing

  • On June 22, 2021
Instead of thinking of social media as a free-standing marketing tool, think of it as a way to make your other marketing activities more effective. On its own, social is just an avenue for conversation and brand awareness but combined with other mediums, social media can propel marketing campaigns and increase lead generation. Here are
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Fantastic Email Marketing Lists and Where to Find Them

  • On June 15, 2021
Email is one of the most powerful tools in the partner marketing agency arsenal for reaching out to prospects and customers. It is the most direct, effective and cost efficient way to communicate with decision makers, nurture them during the buying journey, and convert them into customers.  According to optinmonster, email marketing has a potential
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The Ins and Outs of Social Media Marketing

  • On June 8, 2021
Social media marketing is one of the primary strategies marketers use to engage with a broad audience including the public, prospects, and customers. Social media is a great platform to share your content and promote your brand, business, and products. Platforms such as LinkedIn, Twitter, Facebook, and YouTube can elevate your brand and help you
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Keeping Track with the Partner Marketing Scorecard

  • On June 1, 2021
Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to
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Making the Most of Your Channel Marketing Agency Services

  • On May 18, 2021
So you’ve netted yourself a channel marketing agency, its taken time and investment but now you have a clear route to developing your marketing across a broad range of platforms and really accelerating your growth. Hold on though, you’ve hired the guys who said they were vendor channel marketing specialists on their website but …
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Expanding Partner Ecosystems to Improve Your Business

  • On May 11, 2021
Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important
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The Finest Quality Partners: Deploying the Partner Scorecard

  • On May 4, 2021
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
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How To Move Your Technology Channel Partner To The Subscription Model

  • On April 27, 2021
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
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