We’ve all heard that “sales cures all.” Well, sales start with leads. That’s why we’ve created optimized pipelines that generate leads and move them through the sales-funnel, delivering qualified leads to your sales teams.
The Lead Generation Challenge
In a recent market survey, Gorilla found that a staggeringly low 20% of channel partners are finding usable, desirable leads from their vendors’ lead generation efforts. With a mere 17% stating they get vendor marketing support, and just 23% of those who received support actually found it useful. Amazingly, over 45% wanted more vendor support for targeting and opening new markets. That’s where we come in.
Clearly channel partners require stronger, more focused and results-driven vendor support and sales-ready leads that can be deal-registered.
The Solution to Lead Generation
We know each business faces its own channel struggles. We always start with an honest evaluation of your business, value proposition, competition and customers. We can help you restate and adapt your value propositions if required.
Next, we bring in our specialist, in-house technology teams – security, virtualization, storage, ERP, CRM and cloud – and give them an in-depth brief on your products and target markets. Together, we will develop detailed and thoroughly tested lead-generation scripts.
Then, it’s time to hit the phones and launch your program. Each lead is comprehensively quality checked, scored and delivered with detailed and thorough information on the opportunity they offer to your partner.
Finally, we provide a complete debriefing on our development process, including personalized recommendations for the next steps. We also list the common objections we heard and how we nullified them. It’s a road map for the future ahead.
Our process produces carefully vetted, sales-ready leads for the channel
We thoroughly analyze your lead generation process and outline any improvements
We will track and record everything – and report on the outcome of every lead to keep you up-to-date
Our system is tried and tested; we know it works. Just ask some of the world’s most successful enterprises that have chosen Gorilla to fill up their partner pipeline, including Alcatel-Lucent, Citrix, Cisco, IBM, Kaspersky Lab, Level 3 Tobisha, VMware, and many more. We invite you to join them and share in the success.