- On May 11, 2021
Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important to expand your ecosystem continually, and we’ll share how to do it.
Three Steps to Refining Your Partner Ecosystem
- Scorecard your partners. This strategy performance management system is a great first step in determining if your partners are still working to your benefit. How high is your compatibility? How is that partnership enriching your goals? Do they still align with your mission? These are questions that should be asked when analyzing your current partners. However, these are also excellent questions to consider when seeking new partnerships. Create a series of categories to rate various companies you would like to partner with and do extensive research before reaching out to them. Having a large ecosystem is great, but if the partnerships aren’t a good fit, it won’t be a symbiotic union.
- Use a neutral third party to drive the initial relationship-building process. It’s hard to think objectively when you’re in the middle of something. Therefore, reaching out to potential partners on your own may not be the best strategy. Instead, use a neutral third party to do the initial weeding-out process and build rapport with your potential partnerships. A marketing concierge team, like the one we run at Gorilla, is a great resource. We can send out initial contact and start the vetting process before you start the partnership conversations with them directly.
- Have a streamlined process. A mistake that is easy to make is being too eager to start expanding your ecosystems without having a definitive plan in place. Without one, your execution will not be as successful, and that won’t help your business. Get your team together and have meetings where you establish which goals you’re trying to achieve. Ask yourselves why you’re doing this; when you’re certain of the direction you want to go in, find a way to make it happen—preferably with an objective, third-party expert.
With these tips, you should be able to implement a process in your business. If you need assistance getting started, we offer marketing concierge services at Gorilla.
Contact Gorilla for Assistance Building Your Perfect Ecosystem
If you need to build a better partner ecosystem for your business, contact us today. We have a team of experts who can offer the assistance you seek. Learn more about our agency services here