Partner Ecosystems: Channel Readiness Pt. 1

Over the last 30 years, partner ecosystems – from traditional resell channels to complex alliances – have vastly expanded. More and more organizations, whether private, public or even academia, are looking to expand their capabilities, reduce costs and risks, and access new markets. In a nutshell, no organization today, regardless of its size and capabilities, can go at it alone, and the only option is partnering.

Despite widespread adoption, partnerships of all types are now faced with new levels of complexity, expanded competitive landscapes, faster innovation cycles, increasingly demanding customers, and more. Old challenges remain while new issues surface, and as a result a majority of partnerships are still falling short of their intended objectives.

Gorilla knows these challenges first hand. For the past 3 decades, we have been working with technology vendors, partners and distributors to design, develop, enable, scale, improve and manage partner ecosystems. Whether you are a startup, a mid-size or a large company, we can help with your initiatives.

In the sixth episode of our “Partnership Ecosystems Improvement” series, we will explore the concept of channel readiness, an often overlooked yet critical stage in the building of partner ecosystems.

We will first define what this is and why it is needed before starting any partner recruitment campaign, then we will focus on baseline elements: partner programs and processes. 

Because of the importance of this step, and the amount of preparation needed, this will most likely take the entire hour.  We will continue this discussion in May where we will cover the other elements needed for full channel readiness.

Please join us for this event and the following.

Panelists:

	Carlo de Belvedere Tortorabrayda CEO of Gorilla Corporation
	Gilles Esposito Vice Chair at Tortora Brayda institute

Moderator:

	Aaron Solomon Director of Operations, Gorilla Corporation