Partner Pulse Archives - Gorilla Corporation

Category: Partner Pulse

Keeping Track with the Partner Marketing Scorecard

  • On June 1, 2021
Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to
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The Finest Quality Partners: Deploying the Partner Scorecard

  • On May 4, 2021
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
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Creating opportunities with cutting-edge Channel Technology

  • On April 6, 2021
It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business.    However through adversity comes innovation, and
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Gorilla’s Channel Technology Platforms

  • On March 19, 2021
Our team uses several channel technology platforms to better serve our partners and clients. The following channel technology options offer support for our vendors to manage and understand their partner landscape. Channel Technology Options Partner Pulse. This platform is a way to set up and develop a partner network. It offers insights, tools, and the
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Best Practices for a Successful Partner Recruitment Program

  • On January 22, 2021
Channel agencies, regardless of size, need to have partner recruitment programs from time-to-time. Running a recruitment program could be used to acquire new partnerships to offer services or products that you may not already have or because you launched a new product that could benefit from more outreach. To run a successful campaign, there are
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Data-Driven Marketing: How to Avoid the Dead-End Roads

  • On June 3, 2020
Data-Driven Marketing: How to Avoid the Dead-End Roads Oh, the wonderful world of data. Data is cumbersome. But time and time again you are told to be data-driven. It sounds fairly easy, especially when you put it into words – but it’s not. When you are data-driven you’re almost certainly going to be faced with
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Top 5 B2B Marketing Challenges – And How to Solve Them

  • On March 12, 2020
Years of speaking to B2B vendors and their partners have led to some interesting conclusions. They all face very similar marketing challenges, no matter the sector.  Whilst B2B marketing strategies and trends have continued to evolve, the most pressing challenges faced in the B2B marketing space have always remained remarkably similar:   B2B Marketing Strategies
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The Unused Channel Marketing Funds Dilemma

  • On January 29, 2020
The Unused Channel Marketing Funds Dilemma   Co-op and Channel Marketing funds are used in an indirect sales channel where funds are made available by a brand to help Channel Partners sell products and create awareness. Nearly all manufacturers have channel marketing funds and trade promotion programs in place. But many of them are ineffective
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