Partner Marketing Scorecarding Archives - Gorilla Corporation

Category: Partner Marketing Scorecarding

Keeping Track with the Partner Marketing Scorecard

  • On June 1, 2021
Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to
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Channel Marketing Tips

  • On December 17, 2020
Do you need some tips for improving your channel marketing strategy? We have a video that’s just for you! Thanks to Hurree, you can learn three simple tips to make some changes and better your channel marketing. We hope you can learn a lot from what they have to say. Enjoy!
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Service Channel Marketing: A Beginners Guide

  • On November 19, 2020
You may have noticed we love channel marketing! big channel marketing, small channel marketing, for Tech Giants to Global logistics we can’t get enough. However, there’s one aspect of channel that can escape even the savviest among us, the elusive Service Channel Marketing. So lets learn more, but first a quick refresher! What is the
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How to Get the Most from Your Channel Partner Marketing

  • On October 29, 2020
As you probably already know, Gorilla have long been proponents of the church of Channel Marketing, but what you may have missed is that we also provide some of the best global solutions for Partner Marketing, Recruitment and Enablement. Actually you probably didn’t miss that either, but it’s always worth the reminder. So what happens
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Building Your B2B Database

  • On October 6, 2020
You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your
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Partner Marketing to Improve Your Business

  • On September 25, 2020
Two is better than one. Having two or more of something gives you an extra oomph—an extra edge—and the same applies in business. Running a business is hard work and doing it alone is even harder, but having a teammate, or partner, makes the process easier. The work is split evenly—assigning tasks that cater to
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Data-Driven Marketing: How to Avoid the Dead-End Roads

  • On June 3, 2020
Data-Driven Marketing: How to Avoid the Dead-End Roads Oh, the wonderful world of data. Data is cumbersome. But time and time again you are told to be data-driven. It sounds fairly easy, especially when you put it into words – but it’s not. When you are data-driven you’re almost certainly going to be faced with
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B2B SaaS Marketing: How is Your Marketing Budget Spent?

  • On March 5, 2020
B2B SaaS Marketing: How is Your Marketing Budget Spent?    Many SaaS businesses try to cut spending on marketing in an effort to save money, but investing in marketing activities is essential to increasing revenue. To ensure your marketing budget is being properly spent, you need to determine which channels are right for your SaaS
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Making Your SaaS Marketing Strategy Generate Revenue

  • On March 3, 2020
Making Your SaaS Marketing Strategy Generate Revenue   Creating any type of marketing strategy can be a challenge. The same is true for SaaS marketing. SaaS brands must follow a different business model compared to traditional companies. Luckily, many successful SaaS companies have established methods of reaching and converting customers so there is no need
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The Unused Channel Marketing Funds Dilemma

  • On January 29, 2020
The Unused Channel Marketing Funds Dilemma   Co-op and Channel Marketing funds are used in an indirect sales channel where funds are made available by a brand to help Channel Partners sell products and create awareness. Nearly all manufacturers have channel marketing funds and trade promotion programs in place. But many of them are ineffective
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