Today we very excited to announce the launch of Partner Pulse Scorecarding to improve through-channel marketing automation (TCMA). With Partner Pulse Scorecarding, activities are customized to focus on active partner for ranking and tiering, defining the next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the manufacturer.
We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions. How Channels Will Continue to Evolve The
Gorilla Corporation, a leader in global partner marketing and strategy, today announced that its CEO, Carlo Tortora Brayda has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Carlo Tortora Brayda was vetted and selected by a review committee based on the depth and diversity of his experience.
One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer. Not long ago we posted this press release telling you all about how Gorilla has earnestly begun
This week, we’re using a vlog approach! Here we have included a video that discusses channel marketing tactics from Channel Talk 101. Here they will offer tips for helping your company sell more and general education on channel marketing. Enjoy!
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and they had a conversation about The Alchemy of Channel Marketing. Watch the interview here.
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and William Oduol, President MEA Region, to discuss expanding into new sales and marketing territories, and how essential it is to work with trusted partners that can help you navigate the sales landscape Watch the
Gorilla Corporation prides itself on maintaining social responsibility and to continue this effort, we have partnered with the Tortora Brayda Partnership Excellence. This non-profit organization focuses on engaging business, culture, government, and worldwide leaders to reshape and develop collaboration and partnering practices while improving and securing business and economies. “This official partnership with Gorilla Corporation
As we enter the seventh month of the COVID-19 Pandemic, many of us are still trying to learn to navigate these new business waters. Companies have pivoted to working remotely, some are using a hybrid work model, and others are downsizing, unfortunately. We’re all learning what best practices have become and much of it is