Global Archives - Gorilla Corporation

Category: Global

NEWS! Gorilla Corporation unveils Partner Pulse Scorecarding, a breakthrough technology to improve through-channel marketing automation (TCMA)

  • On July 14, 2021
Today we very excited to announce the launch of Partner Pulse Scorecarding to improve through-channel marketing automation (TCMA). With Partner Pulse Scorecarding, activities are customized to focus on active partner for ranking and tiering, defining the next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the manufacturer.
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Gorilla Makes a New Business Acquisition

  • On March 5, 2021
We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and
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Channel Predictions for 2021

  • On February 5, 2021
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions.  How Channels Will Continue to Evolve The
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Gorilla Corporation CEO Accepted into Forbes Technology Council

  • On January 15, 2021
Gorilla Corporation, a leader in global partner marketing and strategy, today announced that its CEO, Carlo Tortora Brayda has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Carlo Tortora Brayda was vetted and selected by a review committee based on the depth and diversity of his experience.
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Channel Partners for New Regions

  • On November 16, 2020
One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer. Not long ago we posted this press release telling you all about how Gorilla has earnestly begun
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Channel Marketing Tactics

  • On November 6, 2020
This week, we’re using a vlog approach! Here we have included a video that discusses channel marketing tactics from Channel Talk 101. Here they will offer tips for helping your company sell more and general education on channel marketing. Enjoy!  
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The Alchemy of Channel Marketing

  • On November 3, 2020
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and they had a conversation about The Alchemy of Channel Marketing. Watch the interview here.
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Expanding Your Distribution In Africa

  • On November 2, 2020
By Busines Class News | November 20th 2020 Karl Woolfenden spoke with the CEO of the Gorilla Corporation, Carlo Brayda, and William Oduol, President MEA Region, to discuss expanding into new sales and marketing territories, and how essential it is to work with trusted partners that can help you navigate the sales landscape Watch the
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Gorilla Corporation Partners with a Non-profit Organization

  • On October 15, 2020
Gorilla Corporation prides itself on maintaining social responsibility and to continue this effort, we have partnered with the Tortora Brayda Partnership Excellence. This non-profit organization focuses on engaging business, culture, government, and worldwide leaders to reshape and develop collaboration and partnering practices while improving and securing business and economies. “This official partnership with Gorilla Corporation
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