22 | Webinar: The Evolution of Channel

On July 15, 2022

After nearly three decades of working directly in channels, it’s safe to say we’ve seen this space evolve over the years. From the times when the only companies who had channel ecosystems were the behemoths of the industry, to now when channels are a springboard for smaller companies to grow. One constant factor we’ve seen

The Guide to Increase Partner Platform Adoption

On April 1, 2022

What is Partner Platform adoption? Partner platform adoption, sometimes called platform onboarding rate, is the process by which new partner users become accustomed to a vendor provided PRM solution or partner service and decide to keep using it. In simple terms we can consider it to be the uptake rate and therefore partner satisfaction in

Calculate Your ROI With Partner Pulse

On March 25, 2022

When looking at the best solution for managing your partner network, there’s one notable drawback across the board. Factoring in monthly subscription prices to your budget can often result in high targets and demotivated partners struggling to reach them. The solution? Partner Pulse. A Gorilla Corporation company, Partner Pulse is a partner network platform that

Partner Enablement Planning, Get Started

On March 18, 2022

We have over 20 years experience helping vendors in the channel space and know our way around the partner process like few others, to help you capture a bit of the Gorilla Power for your partnership endeavours we’ve put together an article about how to plan your route to great partner enablement, the steps to

Cross-Channel Marketing Success: The 8 Step Guide

On March 4, 2022

Generating leads in the tech space is not something any of us take lightly. The sheer volume of partner programs that bound in the ecosystem are proof positive that partner marketing is an invaluable in the pursuit of bigger, better, faster and stronger lead generation across the spectrum from storage to security. Consequently more and

Download The Free Lead Scoring Template from Partner Pulse

On February 17, 2022

Your marketing campaign is generating leads, and all is well. However, if those leads fail to convert, what then? Without a way to qualify prospects, using criteria that matters to you and your partners, you might be risking wasting time and resources on partners that will never commit. The Answer Lies in Lead Scoring Lead

Partner Recruitment Emailing Templates

On February 2, 2022

We have over 20 years experience helping vendors in the channel space and know our way around the partner process like few others, to help you capture a bit of the Gorilla Power for your partnership endeavours we’ve put together a short sequence of partner recruitment email templates you can use to get your partner

Partner Scorecard: The Route to a Better Program – A White Paper

On January 26, 2022

The Need for a Partner Scorecard How do we get the most from our program while keeping partners happy and productive? It’s likely a question you’ve asked and come up with the same answer we all do, it’s about building a solid core of ideal partners. By creating an ecosystem full of great partners, with

VAR Channel Marketing & Sales: Challenges and Solutions Part 2

On December 1, 2021

VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh

VAR Channel Marketing & Sales: Challenges and Solutions Part 1

On October 21, 2021

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