Fantastic Email Marketing Lists and Where to Find Them

On June 15, 2021

Email is one of the most powerful tools in the partner marketing agency arsenal for reaching out to prospects and customers. It is the most direct, effective and cost efficient way to communicate with decision makers, nurture them during the buying journey, and convert them into customers. According to optinmonster, email marketing has a potential

The Ins and Outs of Social Media Marketing

On June 8, 2021

Social media marketing is one of the primary strategies marketers use to engage with a broad audience including the public, prospects, and customers. Social media is a great platform to share your content and promote your brand, business, and products. Platforms such as LinkedIn, Twitter, Facebook, and YouTube can elevate your brand and help you

Keeping Track with the Partner Marketing Scorecard

On June 1, 2021

Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to

Making the Most of Your Channel Marketing Agency Services

On May 18, 2021

So you’ve netted yourself a channel marketing agency, its taken time and investment but now you have a clear route to developing your marketing across a broad range of platforms and really accelerating your growth. Hold on though, you’ve hired the guys who said they were vendor channel marketing specialists on their website but …

Expanding Partner Ecosystems to Improve Your Business

On May 11, 2021

Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important

The Finest Quality Partners: Deploying the Partner Scorecard

On May 4, 2021

Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only

How To Move Your Technology Channel Partner To The Subscription Model

On April 27, 2021

Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.

Partner Sales and the Pipeline Conundrum

On April 20, 2021

We speak with a lot of technology channel vendors and partners and take the time to get to really know their objectives, goals and desires for the future of their business. Something we hear in these meetings from almost every client is ‘Pipeline Growth’, one of the most daunting but invaluable KPIs for any channel

Powering Partnerships through Global Sales and Channel Marketing

On April 13, 2021

Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services. Our mission is to empower teams and individuals to establish successful partnerships by awakening their

Creating opportunities with cutting-edge Channel Technology

On April 6, 2021

It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business. However through adversity comes innovation, and

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