Gorilla Makes a New Business Acquisition

On March 5, 2021

We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and

Channel Partner Marketing and the Need for Content

On March 3, 2021

As a partner marketing agency one of our key touchstones at the start of each year, new round of Google algorithm changes or even just when we have the time, is to refresh our thoughts about our content marketing strategy. With the whirlwind that was 2020 and the upcoming Google changes it seemed prudent to

Building a Partner Recruitment Plan

On February 12, 2021

In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program. Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard

Channel Predictions for 2021

On February 5, 2021

In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions. How Channels Will Continue to Evolve The

Channel Partner Recruitment Tricks of the Trade

On February 2, 2021

The core of a partner program is just how it sounds, your partners, you can have the best product and phenomenal marketing and still miss out on those key sales in disparate industries and locations because you haven’t got the right people in the right places. So how do we plug those holes and make

Using Channel Sales Models to your Advantage

On January 29, 2021

The world of channel sales is expanding and not just an enterprise game anymore. Rapid expansion in technology has created competition on an epic scale. Companies with the right plan to build relationships can now compete with large and enterprise companies much sooner than in the past. This competition had created an environment where sales

Channel Sales Enablement: Making the Most of Your Connected Teams

On January 26, 2021

At Gorilla we pride ourselves on delivering some of the best marketing solutions the industry has to offer, but we know in reality that’s only half the story. You can have the greatest lead generation strategy and execution in the world but it’s all for nothing without making those leads into customers. That’s where channel

Best Practices for a Successful Partner Recruitment Program

On January 22, 2021

Channel agencies, regardless of size, need to have partner recruitment programs from time-to-time. Running a recruitment program could be used to acquire new partnerships to offer services or products that you may not already have or because you launched a new product that could benefit from more outreach. To run a successful campaign, there are

The How To of Partner Channel Development

On January 18, 2021

With the advent of a new year and the winding down and starting up of new initiatives January is often a very dynamic time to be a partner channel agency. Partner programs like many business practices often are realised, reviewed and renewed within the first 30 days of the new calendar. Consequently, it’s also the

Gorilla Corporation CEO Accepted into Forbes Technology Council

On January 15, 2021

Gorilla Corporation, a leader in global partner marketing and strategy, today announced that its CEO, Carlo Tortora Brayda has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Carlo Tortora Brayda was vetted and selected by a review committee based on the depth and diversity of his experience.

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