Smarketing: Why Top Companies Align Sales & Marketing

On September 23, 2020

Remember when sales and marketing departments only communicated to pass over leads? Consider that mindset a relic of times bygone, a dusty old sarcophagus lost to the sands of time – for integrated sales & marketing is now a must in order to maximize conversions. If you can bear the wordplay, ‘smarketing’ is the alignment

Gorilla Corporation Global Expansion Extends into the Middle East and Africa

On September 17, 2020

As one of the fastest-growing channel marketing and strategy companies, Gorilla Corporation, announced on Wednesday their expansion into the Middle Eastern and African (MEA) regions. William Oduol, the former Westcon-Comstor Group Africa CEO, is leading this area. Mr. Oduol now serves as Gorilla’s Regional President for MEA and brings over 25 years of technology expertise

Building Relationships with B2B Customers: Why it’s important

On September 15, 2020

Both B2B and B2C businesses lose an average of 45-50% of their customers every five years. Frequent small transactions and typical customer churn means this isn’t too worrying for B2C companies. Yet for B2B industries, this can be crippling. License and contract wins in our industry are far more valuable than B2C transactions, and certainly

Marketing With And Through Partners: The Alchemy Of Co-Marketing

On September 8, 2020

How do you make your channel partners effective at driving pipeline for your products or solutions? In the dark ages, alchemists would work frantically but methodically to convert lead into gold; that was a transformational process. Of course, this was an allegory for personal growth and evolution. Today, successful marketing through the indirect sales channel

How Connected Commerce is Changing Marketing and Sales

On September 8, 2020

The B2B buying landscape is changing. Modern customers expect to buy the products they want, when they want, how they want – and with 3.4 billion people browsing, scrolling and shopping online for over 6 hours each day, the demand for a frictionless online experience grows fiercer by the minute. To keep up with

The Trials and Tribulations of Deal Registration

On July 20, 2020

The Trials and Tribulations of Deal Registration Deal registration is a common feature for vendors’ channel partner programs, where a channel partner informs the vendor of new sales leads. Now, if the vendor approves, the channel partner is normally given priority of the lead. This is certainly a channel industry best practice. But, not

Attaining True Sales Alignment

On July 1, 2020

Attaining True Sales Alignment Approximately 8 percent of B2B companies say they have a steady alignment between sales and marketing. Does this mean that 92 percent of B2B companies have an issue aligning their sales and marketing? That is an alarming number of companies with a business issue that needs to be rectified. How does

Finding The Right Voice for Your Marketing Message

On June 18, 2020

Finding The Right Voice for Your Marketing Message With everything happening in the world today, sometimes it may seem that you’re walking on eggshells. The need to please other people is your responsibility as a brand. After all, you wouldn’t have a relationship with your customers if they weren’t pleased with you. You see,

Channel Sales Strategy: Getting Your Product to Market

On June 12, 2020

Channel Sales Strategy: Getting Your Product to Market Channel Sales is a strategy that utilizes third-party distribution avenues to sell products. This can include but is not limited to affiliate partners, resellers, and external retailers. Success ultimately depends on the partner relationship and building that strong connection. Utilizing a CRM can make this process

The B2B Video Marketing Guide: Is It Worth It?

On June 11, 2020

TL; DR: Yes. B2B Video Marketing is the secret weapon in the arsenal of some of the world’s biggest companies, and it here’s why it should be yours too: “82% of B2B marketers report success using video marketing initiatives” “High tech creates the most B2B videos annually” “63% of B2B marketers claim video

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