Blog Entries From Gorilla Corporation Marketing Agency

Choosing your Partner Relationship Management Tool

  • On October 20, 2020
Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise
Read More
Share:

Gorilla Corporation Partners with a Non-profit Organization

  • On October 15, 2020
Gorilla Corporation prides itself on maintaining social responsibility and to continue this effort, we have partnered with the Tortora Brayda Partnership Excellence. This non-profit organization focuses on engaging business, culture, government, and worldwide leaders to reshape and develop collaboration and partnering practices while improving and securing business and economies. “This official partnership with Gorilla Corporation
Read More
Share:

Best Marketing Practices During the Age of COVID-19

  • On October 8, 2020
As we enter the seventh month of the COVID-19 Pandemic, many of us are still trying to learn to navigate these new business waters. Companies have pivoted to working remotely, some are using a hybrid work model, and others are downsizing, unfortunately. We’re all learning what best practices have become and much of it is
Read More
Share:

The Value of Channel Marketing Concierges in a Vendor Augmented Team

  • On October 7, 2020
With 2020 presenting a plethora of new challenges for partner enablement, the role of the channel marketing concierge has become more important than ever. Work-from-home structures and economic uncertainty has forced tech channels deep into unchartered territory, and those who haven’t responded correctly are seeing notable downturns in partner engagement. To help combat this, more
Read More
Share:

Building Your B2B Database

  • On October 6, 2020
You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your
Read More
Share:

Five Advantages of Social Media Marketing

  • On October 1, 2020
Businesses and marketing go hand-in-hand, and the art of marketing allows businesses to generate revenue. The better your marketing campaign, the more visibility your product receives, leading to increased sales. Aside from making the right product, meeting deadlines, and ensuring customer satisfaction, marketing can make or break your company. Why is that so? Because if
Read More
Share:

Omni-Channel Marketing Management: A Guide

  • On September 29, 2020
Remember way back when most houses had a ‘computer room’? A whole room or office dedicated to a singular online device. You’d go in, do the required amount of internetting, then leave – resuming your day in a relatively offline manner. …How times change. As you read this, I’m willing to bet you’ve got at least
Read More
Share:

Partner Marketing to Improve Your Business

  • On September 25, 2020
Two is better than one. Having two or more of something gives you an extra oomph—an extra edge—and the same applies in business. Running a business is hard work and doing it alone is even harder, but having a teammate, or partner, makes the process easier. The work is split evenly—assigning tasks that cater to
Read More
Share:

Smarketing: Why Top Companies Align Sales & Marketing

  • On September 23, 2020
Remember when sales and marketing departments only communicated to pass over leads? Consider that mindset a relic of times bygone, a dusty old sarcophagus lost to the sands of time – for integrated sales & marketing is now a must in order to maximize conversions. If you can bear the wordplay, ‘smarketing’ is the alignment
Read More
Share: