Blog Entries From Gorilla Corporation Marketing Agency

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VAR Channel Marketing & Sales: Challenges and Solutions Part 2

  • On December 1, 2021
VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh
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VAR Channel Marketing & Sales: Challenges and Solutions Part 1

  • On October 21, 2021
VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh
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Partner Marketing Solutions: Website Optimization

  • On September 15, 2021
When it comes to marketing be it with, via or without your partners, no matter the channel, one thing that is always relevant is appearance. Much like on the high-street where visual finesse within a store is highly sought after, the digital space is no different, their shelves are optimized for purchase, our website optimization
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How To Improve your B2B Lead Generation Campaigns

  • On September 10, 2021
There’s no escaping it – lead generation campaigns are everywhere, and this is never more obvious than it is when browsing the internet. For most businesses, particularly within the IT landscape, it’s completely necessary – with future business growth and revenue contingent on bringing in those leads, the need for a strong lead generation campaign
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Partner to Partner Marketing with Next Generation Partner Ecosystems

  • On August 17, 2021
Way back at the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy especially with regards to partner to partner marketing. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be
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Partner Enablement by Combining Social and Search

  • On August 10, 2021
In the world of partner enablement, there are so many missed opportunities to streamline and raise the bar when it comes to marketing practices. In our capacity as a  channel marketing agency we notice vendors often forget that marketing know-how and resources they possess are frequently not something readily available to every partner in their
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How To Build A Social Media Audience To Boost Your Channel Marketing Company

  • On July 20, 2021
Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista, it is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media can increase traffic to
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