- On June 22, 2021
Instead of thinking of social media as a free-standing marketing tool, think of it as a way to make your other marketing activities more effective. On its own, social is just an avenue for conversation and brand awareness but combined with other mediums, social media can propel marketing campaigns and increase lead generation. Here are some of the most common examples of this in practice. Here are 8 steps that will help you the most out of social media marketing.
Our 8 Top Social Marketing Tips
- Set goals that make sense for your business.
Take a look at your marketing plan. What goals are you trying to achieve? What tactics do you currently have in place to accomplish these goals? How can social media help you reach your goals faster?
- Research your target audience.
If you have your marketing plan put together, you already know your target market. However, you’ll need to figure out where they spend their social time online. Which platforms do they frequent? Are they most likely to engage with your company on LinkedIn or do they prefer Twitter? Your personal research will help you identify their habits and solidify your approach.
- Establish your most important metrics.
You’ll want to establish which metrics are most important to you. Some good examples might include social reach, clicks, and engagement. Social reach, or the number of unique users who see your post, tells you how far your content is spreading across the social channel.
- Keep tabs on what competitors are doing.
Like we mentioned before, you’ll want to keep an eye on your competitors and see what approach they’re taking to social media. This way, you can understand their weaknesses as well as their strengths and be able to fill in the gaps for the same audience. Once you understand how your competition positions itself in the market, you can create a better SWOT analysis of your own company and adjust your strategy accordingly.
- Create and curate engaging social content.
There are many ways to create engaging content, but what are some good examples? Stay on brand. For example, if your core values are all about integrity and problem solving, showcase your product demos and content from media thought leaders. Share how to solve your prospect and customer pain points. It’s also important to note that not all social posts should feel like you’re selling something. Your posts should share relevant industry news as well.
- Make timelines a top priority.
Social media is always on. That means your followers are too. So how many times should you post on social media per day? It depends on the platform. Research from CoSchedule shows that the best answer for Facebook is one post per day between 1 p.m. and 4 p.m. EST. LinkedIn is similar, but it differs in time. Research shows that it’s best to post once on LinkedIn each day between 10-11 a.m. EST. With Twitter, it’s best to post 15 times per day. You can easily schedule these posts between the hours of 2 a.m. and 10 p.m. EST with a social media scheduling tool. Regardless of the platform that you choose, consistency is key. Doing well on a few social media sites is better than doing poorly on a lot of them. In addition, it’s imperative that you manage your social channels wisely. According to Sprout Social, 79% of customers expect a response back on social media within 24 hours. Overall, the best way to tackle frequent social media usage is to have a dedicated employee monitoring, posting, researching, analyzing, and adjusting. Social media management is a full-time task, and having one or two individuals devoted to this task is a huge asset.
- Assess what’s working, what isn’t, and how you can improve.
You’ll want to monitor your social media success over time. So, you’ll want to refer back to the metrics that are most important to you. Use social media analytics to analyze your social media performance and determine whether or not your strategy is working. Are you getting the social reach you expected? How about clicks? What does your engagement look like? You could also measure if people are commenting, liking, and sharing your posts. What has your competition done in the past month? Are you performing similarly? Once you answer these questions, you’ll be able to adjust your strategy. It’s all about trial and error the first few months. If you’d like to monitor all of your channels in one place, there are several dashboard tools that you can use to analyze your data from Facebook, Twitter, LinkedIn, and more all at once. Tools like Dasheroo, Raven Tools, Cyfe, and Klipfolio are all solutions that help you monitor your social media metrics, as well as report on other marketing activities.
- Social Media and Your Marketing Plan.
Social media is just one of the many tactics you can use in your marketing plan. However, when you plan your social marketing strategy, you’ll want to keep your big picture goals in mind so that your social tactics align with your marketing plan.
Maximize Your Social Media Marketing With Gorilla
We hope you’ve enjoyed reading the second part of our social marketing guides. If you’re interested in amplifying your social media marketing plan, contact us to learn more about the services we offer for social media marketing.