Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program. Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard
The traditional Channel Account Manager role is changing fast, with Indirect Sales partners are slowly becoming obsolete - here's what's next.
Sports dynasties don’t come about by accident. General managers are constantly evaluating and recruiting talent with an eye towards not just filling holes in their existing lineups, but also building the nucleus around which their next great team will be built. Regardless of the sport, franchises that focus on talent have consistently demonstrated the ability
ROI. ROI. ROI It’s the acronym that most marketers seek and dread, more so when talking about developing co-marketing programs whose main goal might not always be to generate direct revenue. Offering real value to partners while keeping in sync with key business indicators can be tricky. At Gorilla we have extensive experience implementing global co-marketing initiatives that
When it comes to supporting channel partners, one size does not fit all. Many channel partners don’t have the time, skills, in-house resources and management bandwidth to create effective marketing materials and campaigns. At the same time, they are not efficiently using vendor programs or spending all their available co-op funds. To successfully represent your
Recruiting and motivating the right channel partners is critical to running a successful channel program. No channel wheel will be oiled enough if partner recruitment and enablement is not given the necessary time and dedication. Are you aware of the key channel challenges you face? Selecting the right partners is usually one of the top