Attaining True Sales Alignment Approximately 8 percent of B2B companies say they have a steady alignment between sales and marketing. Does this mean that 92 percent of B2B companies have an issue aligning their sales and marketing? That is an alarming number of companies with a business issue that needs to be rectified. How does
Finding The Right Voice for Your Marketing Message With everything happening in the world today, sometimes it may seem that you’re walking on eggshells. The need to please other people is your responsibility as a brand. After all, you wouldn’t have a relationship with your customers if they weren’t pleased with you. You see,
Data-Driven Marketing: How to Avoid the Dead-End Roads Oh, the wonderful world of data. Data is cumbersome. But time and time again you are told to be data-driven. It sounds fairly easy, especially when you put it into words – but it’s not. When you are data-driven you’re almost certainly going to be faced with
Marketing Your Business on Facebook There are many avenues you can take to market your business. Today more than ever, it seems marketing is really embracing digital due to the pandemic. Everyone is online right now and really connecting through social media; so why not take advantage of that? It’s no secret that LinkedIn
Is SEO dead? A quick Google search of that term brings up 44 million references, including an interview with Sam McRoberts, CEO of VUDU Marketing.
How to Integrate A Marketing Campaign Across Channels It’s important to know how to effectively market across different channels, and it will help tremendously if you integrate them. So what exactly does integrating your channels mean? Integrating your channels is arranging your marketing channels in tandem to promote your business whether it be products
Adapting Your Marketing Strategy during COVID-19 In recent months we have all been faced with a deadly pandemic. Customers are worried, employees have been forced to work from home and worse; laid off. As a company, how do you respond and work through times such as these? How does your marketing team respond to
ROI. The most dreaded acronym within a marketeer’s world. Especially when looking at developing a co-marketing program where the main goal is not necessarily to generate direct revenue.
Building Your Email List While ‘Working From Home’ Even in difficult times such as the pandemic we are facing today, it is still important to market for your business. When face-to-face marketing isn’t a possibility, there are other marketing avenues you can take advantage of; most of which you are familiar with. Email marketing
Repurposing Your Small Business Marketing Content Small and medium-sized businesses face challenges when attempting to come up with marketing concepts. This isn’t needed entirely because repurposing marketing content is a reliable growth hack for driving traffic to your site and amplifying your message. If you are a small to medium-sized business, then keep reading.