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Expanding Partner Ecosystems to Improve Your Business

  • On May 11, 2021
Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important
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The Finest Quality Partners: Deploying the Partner Scorecard

  • On May 4, 2021
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
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How To Move Your Technology Channel Partner To The Subscription Model

  • On April 27, 2021
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
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Partner Sales and the Pipeline Conundrum

  • On April 20, 2021
We speak with a lot of technology channel vendors and partners and take the time to get to really know their objectives, goals and desires for the future of their business. Something we hear in these meetings from almost every client is ‘Pipeline Growth’, one of the most daunting but invaluable KPIs for any channel
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Powering Partnerships through Global Sales and Channel Marketing

  • On April 13, 2021
Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services.  Our mission is to empower teams and individuals to establish successful partnerships by awakening their
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Gorilla’s Channel Technology Platforms

  • On March 19, 2021
Our team uses several channel technology platforms to better serve our partners and clients. The following channel technology options offer support for our vendors to manage and understand their partner landscape. Channel Technology Options Partner Pulse. This platform is a way to set up and develop a partner network. It offers insights, tools, and the
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Gorilla Makes a New Business Acquisition

  • On March 5, 2021
We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and
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Building a Partner Recruitment Plan

  • On February 12, 2021
In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program.  Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard
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Channel Predictions for 2021

  • On February 5, 2021
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions.  How Channels Will Continue to Evolve The
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Using Channel Sales Models to your Advantage

  • On January 29, 2021
The world of channel sales is expanding and not just an enterprise game anymore. Rapid expansion in technology has created competition on an epic scale. Companies with the right plan to build relationships can now compete with large and enterprise companies much sooner than in the past. This competition had created an environment where sales
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