Tag: Data

Data-Driven Marketing: How to Avoid the Dead-End Roads

On June 3, 2020

Data-Driven Marketing: How to Avoid the Dead-End Roads Oh, the wonderful world of data. Data is cumbersome. But time and time again you are told to be data-driven. It sounds fairly easy, especially when you put it into words – but it’s not. When you are data-driven you’re almost certainly going to be faced with

Fixing the B2B Data Meltdown

On January 14, 2020

Fixing the B2B Data Meltdown When it comes to data, B2B marketers are in a bind. Knowledge insights are important to boosting sales performance, however marketers trust in knowledge has plummeted to a new low. B2B organizations have a lack of confidence when it comes to knowledge and it’s creating chaos. Quality data is