Data Archives - Gorilla Corporation

Tag: Data

Data-Driven Marketing: How to Avoid the Dead-End Roads

  • On June 3, 2020
Data-Driven Marketing: How to Avoid the Dead-End Roads Oh, the wonderful world of data. Data is cumbersome. But time and time again you are told to be data-driven. It sounds fairly easy, especially when you put it into words – but it’s not. When you are data-driven you’re almost certainly going to be faced with
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Fixing the B2B Data Meltdown

  • On January 14, 2020
Fixing the B2B Data Meltdown   When it comes to data, B2B marketers are in a bind. Knowledge insights are important to boosting sales performance, however marketers trust in knowledge has plummeted to a new low. B2B organizations have a lack of confidence when it comes to knowledge and it’s creating chaos. Quality data is
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