Last week, we discussed the benefits of concierge services. To recap, it is a critical service that can drive your business into greater success. The concierge allows your customers to feel catered to, which will bring repeat customers and new ones. Today, we will discuss how to market your concierge services to let others know
Who doesn’t like having a concierge? When you go to a hotel, the concierge handles everything from suggesting nightlife hot spots and booking transportation to arranging spa services. You feel well cared for and important when you have a doting concierge, which is precisely what a marketing concierge is meant to do. The marketing concierge
ROI. The most dreaded acronym within a marketeer’s world. Especially when looking at developing a co-marketing program where the main goal is not necessarily to generate direct revenue.
The Unused Channel Marketing Funds Dilemma Co-op and Channel Marketing funds are used in an indirect sales channel where funds are made available by a brand to help Channel Partners sell products and create awareness. Nearly all manufacturers have channel marketing funds and trade promotion programs in place. But many of them are ineffective
Why A Marketing Concierge Program is a Must for Your Business Every market is unique and has it own challenges. Your partners are busy. They want you to deliver leads, ready to close. So how do you do this? Leading channel marketing companies, such as Gorilla, offer a marketing concierge program to service channel
One of the least transparent and arguably inefficient aspects of any channel program is the hiring of a “funded head” within, for example, a distributor or top tier channel partner that is ostensibly charged with the task of advancing the interests of an IT vendor. The cost of that funded head is usually buried somewhere
When it comes to supporting channel partners, one size does not fit all. Many channel partners don’t have the time, skills, in-house resources and management bandwidth to create effective marketing materials and campaigns. At the same time, they are not efficiently using vendor programs or spending all their available co-op funds. To successfully represent your