Gorilla Corporation unveils Partner Pulse™ Scorecarding, a breakthrough technology to improve through-channel marketing automation (TCMA)

On July 14, 2021

SAN FRANCISCO, CA, USA, July 14th, 2021 – Gorilla Corporation, a leader in channel and partnership strategy and execution, today launched the Scorecarding Module for Partner Pulse(™), a new technology that profiles, tracks, and scores channel partner’s capabilities, activities and results. With Partner Pulse(™) Scorecarding, activities are customized to focus on active partners for ranking

Powering Partnerships through Global Sales and Channel Marketing

On April 13, 2021

Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services. Our mission is to empower teams and individuals to establish successful partnerships by awakening their

Building a Partner Recruitment Plan

On February 12, 2021

In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program. Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard

Six Considerations For Successful Business Partnering

On December 29, 2020

Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your

The Trials and Tribulations of Deal Registration

On July 20, 2020

The Trials and Tribulations of Deal Registration Deal registration is a common feature for vendors’ channel partner programs, where a channel partner informs the vendor of new sales leads. Now, if the vendor approves, the channel partner is normally given priority of the lead. This is certainly a channel industry best practice. But, not

P2P Ecosystems and Why You Need It

On March 17, 2020

P2P Ecosystems and Why You Need It P2P (Partner to Partner) Ecosystems is not a term you hear often, if even at all. It’s not something you see all the time which makes it unique. A P2P Ecosystem is practical for small, medium, and large sized businesses. Purchasing dynamics have gotten more complex in all

Keys to Successful Channel Partner Onboarding

On November 26, 2019

Keys to Successful Channel Partner Onboarding Today, companies aim to drive more revenue by using less resources and money. By partnering with various distributors and resellers, your sales are likely to grow. We’re going to talk about a few key factors for a successful channel partner onboarding – so you’re prepared for what’s to

How to Align Vendor Channel Sales and Channel Partner Strategies

On November 11, 2019

How to Align Vendor Channel Sales and Channel Partner Strategies When an IT channel reseller ponders about business transformation, it is also important that they consider their vendor strategy. In some cases it could be a good thing if they are aligned with multiple vendors while in other instances it may be important that

Selling and Marketing Cloud Solutions Through Partners

On November 7, 2019

Selling and Marketing Cloud Solutions Through Partners Today, many small and mid-size businesses are turning to the cloud to increase profitability and efficiency, reduce costs, and retain customers. With the small and mid-size business cloud market nearing the billions, it’s easy to see why cloud reselling has become a big deal. Even though the

5 Reasons Why Channel Partners Are the Key to the Mid-Market

On November 6, 2019

5 Reasons Why Channel Partners Are the Key to the Mid-Market Has your company recently considered making a move into the mid-market? There are a ton of sales strategies to help you break into the mid-market, but the key piece that often goes unnoticed is channel partners. Today, we’re diving in to look at

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Tag: channel partner