After nearly three decades of working directly in channels, it’s safe to say we’ve seen this space evolve over the years. From the times when the only companies who had channel ecosystems were the behemoths of the industry, to now when channels are a springboard for smaller companies to grow. One constant factor we’ve seen
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services. Our mission is to empower teams and individuals to establish successful partnerships by awakening their
It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business. However through adversity comes innovation, and
Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your
Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your
We talk a lot about channel marketing, being a channel marketing agency it’s sort of our thing, what we don’t talk too much about is how to get the channel to work to achieve your business goals, because thats also our thing and we need you to need us! But there comes a time where
We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.
As you probably already know, Gorilla have long been proponents of the church of Channel Marketing, but what you may have missed is that we also provide some of the best global solutions for Partner Marketing, Recruitment and Enablement. Actually you probably didn’t miss that either, but it’s always worth the reminder. So what happens
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