Partner to Partner Marketing with Next Generation Partner Ecosystems

On August 17, 2021

Way back at the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy especially with regards to partner to partner marketing. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be

Partner Enablement by Combining Social and Search

On August 10, 2021

In the world of partner enablement, there are so many missed opportunities to streamline and raise the bar when it comes to marketing practices. In our capacity as a channel marketing agency we notice vendors often forget that marketing know-how and resources they possess are frequently not something readily available to every partner in their

How To Build A Social Media Audience To Boost Your Channel Marketing Company

On July 20, 2021

Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista, it is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media can increase traffic to

The Rapidly Expanding Tech Channel Ecosystem

On June 29, 2021

Channel marketers have a lot of changes in store and we’re seeing so many emerging and converging trends that are changing how we look at the market every day and how we play a role in terms of making all this work, in essence redefining our channel ecosystem likely forever. The Way It’s Going

8 Steps to Maximizing Your Social Media Marketing

On June 22, 2021

Instead of thinking of social media as a free-standing marketing tool, think of it as a way to make your other marketing activities more effective. On its own, social is just an avenue for conversation and brand awareness but combined with other mediums, social media can propel marketing campaigns and increase lead generation. Here are

Fantastic Email Marketing Lists and Where to Find Them

On June 15, 2021

Email is one of the most powerful tools in the partner marketing agency arsenal for reaching out to prospects and customers. It is the most direct, effective and cost efficient way to communicate with decision makers, nurture them during the buying journey, and convert them into customers. According to optinmonster, email marketing has a potential

The Ins and Outs of Social Media Marketing

On June 8, 2021

Social media marketing is one of the primary strategies marketers use to engage with a broad audience including the public, prospects, and customers. Social media is a great platform to share your content and promote your brand, business, and products. Platforms such as LinkedIn, Twitter, Facebook, and YouTube can elevate your brand and help you

Keeping Track with the Partner Marketing Scorecard

On June 1, 2021

Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to

Making the Most of Your Channel Marketing Agency Services

On May 18, 2021

So you’ve netted yourself a channel marketing agency, its taken time and investment but now you have a clear route to developing your marketing across a broad range of platforms and really accelerating your growth. Hold on though, you’ve hired the guys who said they were vendor channel marketing specialists on their website but …

Expanding Partner Ecosystems to Improve Your Business

On May 11, 2021

Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important

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Tag: Channel marketing