It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business. However through adversity comes innovation, and
As a partner marketing agency one of our key touchstones at the start of each year, new round of Google algorithm changes or even just when we have the time, is to refresh our thoughts about our content marketing strategy. With the whirlwind that was 2020 and the upcoming Google changes it seemed prudent to
Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your
Most B2B companies choose to exclude blogging from their overall strategy. Here's what they're missing...
Account based Marketing is becoming increasingly popular, with no signs of slowing down anytime soon. If you're just getting started, or would like to optimise your existing ABM channels, read on!
View Gorilla EMEA's latest infographic where we take a deep dive into the wild world of B2B Sales.
You're probably aware of the decline in cold calling over the years, being subsequently overshadowed by email marketing amongst other things. Despite this, can there be a place for cold calling in 2020 and beyond?
Heads up Channel Marketers - if you aren't utilising an ABM strategy yet, click here to learn what you may be missing!
It’s no secret that every move a client or customer makes online can be tracked by a channel marketing agency.