We have announced the acquisition of MarketingXpress, a software company that specializes in building channel marketing platforms, based out of Rotterdam, Netherlands. MarketingXpress became of interest to Gorilla, due to its specifically developed a through-channel marketing automation (TCMA) platform named Partner Pulse™, which fits perfectly into our portfolio. The platform enhances our current offerings and
The world of channel sales is expanding and not just an enterprise game anymore. Rapid expansion in technology has created competition on an epic scale. Companies with the right plan to build relationships can now compete with large and enterprise companies much sooner than in the past. This competition had created an environment where sales
Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your
View Gorilla EMEA's latest infographic where we take a deep dive into the wild world of B2B Sales.
B2B SaaS Marketing: How is Your Marketing Budget Spent? Many SaaS businesses try to cut spending on marketing in an effort to save money, but investing in marketing activities is essential to increasing revenue. To ensure your marketing budget is being properly spent, you need to determine which channels are right for your SaaS
Building a Successful B2B Sales Pipeline What do you need to be successful in the B2B world? Simple answer, sales. And how does one get those sales? Another simple answer, a sales pipeline. You’re going to need a sales pipeline with hot leads for your sales team to do their job. Your job is
Fixing a Leaky B2B Sales Funnel The sales funnel, when approached correctly, is an effective design that can pull in leads and convert them into customers. B2B sales cycles are long and complex and your sales funnel should reflect as such. An empty sales funnel is easy to solve but a leaky sales funnel
Building a Better Business with B2B Social Listening As a B2B business, you already have a ton on your plate. What’s one more thing? You’re brand is more than likely already on social media and that’s great. You’re already spending time putting out content and keeping up with your clients. But, have you heard
How to Build Effective Marketing Goals in B2B SaaS Today, successful marketing teams try to keep their position as the most effective in the marketplace. They do this by providing clients with impressive experiences and get significant results. When looking at the most successful B2B SaaS companies, there are obvious characteristics that set them
Most B2B companies choose to exclude blogging from their overall strategy. Here's what they're missing...