Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your
2020 is certain to bring fourth a whirlwind of new challenges for channel leaders across the globe. Have a look at our analysis of current trends and best practices going into 2020.
Find out how tech companies can use partner marketing to improve efficiency & leave more time to overcome some of their biggest pain points.
We've seen B2B marketing trends shift drastically during 2019. Find out how to future-proof your 2020 strategy with these key stats and figures from 2019.
Most B2B companies choose to exclude blogging from their overall strategy. Here's what they're missing...
B2B Lead Nurturing is a complicated beast. It's one part psychological, two parts marketing and ten parts luck. Find out how to maximise the benefits whilst minimising risk by nurturing entire companies.
Account based Marketing is becoming increasingly popular, with no signs of slowing down anytime soon. If you're just getting started, or would like to optimise your existing ABM channels, read on!
It's event season! Read on to learn how to maximise lead generation from the events you attend, and how to turn those leads into hot prospects.
Click here to learn how Content Marketing and Lead Generation go hand-in-hand - and why you're missing out if you don't have a solid Content Marketing Strategy in place.
Building a winning Partner Enablement Strategy requires patience, expertise, awareness and skill. Gorilla EMEA has put together a handy guide to help point you in the right direction.