- On February 2, 2022
We have over 20 years experience helping vendors in the channel space and know our way around the partner process like few others, to help you capture a bit of the Gorilla Power for your partnership endeavours we’ve put together a short sequence of partner recruitment email templates you can use to get your partner program recruitment goals off the ground or back on track.
But first we thought it might be helpful to add a few sentences about the way we strategize to find the ideal prospective partners to send these emails to, and why we choose to use email as one of our main tools in the pursuit of powerful partner recruitment.
Just here for the templates? Get them now!
The Strategy of Partner Recruitment
The real power behind partner programs can only be gleamed when they work as efficiently as possible, a problem faced by many. Going into a partnership from either side takes a great deal of effort and focus not to mention pooling of resources and a keen knowledge of the needs of the market. To best enable these channel solutions to flourish a suitable strategy for recruiting, onboarding, enagaging with and developing the partners, vendor side, is a necessity.
Attracting the right kinds of partners and engaging them in a program takes time, strategic thinking, and lots of hands on management. To simplify the process we use a simple 4 point plan.
Each step in our channel partner recruitment strategy has been fine tuned and tested rigorously to minimise risk and enhance efficiency. They all still require much work from the channel management staff in order to keep them on the right track but ultimately if followed correctly should provide optimal results.
- What does it take to become a partner?
This should be your first step, know what you need and want from your partnerships before trying to find the right applicants. Make sure to vet all potential prospects as thoroughly as possible and ensure any contracts are fair, amicable, acceptable to both parties but enforce your mutual product and marketing ideals.
- Who will be your key partners?
Most partner programs rely on a small percent of the partners to produce the most valuable work. It is vital to have that in place before looking to recruit smaller or less concrete ‘gap-filling’ partners. Set up meetings and share a clear value proposition, that reinforces how your program will benefit each partner individually.
- Where should be enhance our program?
Look for cracks in your program from day one, gaps in the market, partners that are unhappy in competitor programs overseas internationals. Knowing the landscape and the foundation of your own program and where it lacks, along with some out of the box ideas can lead to some extraordinary possibilities.
- Who are your up and coming performers?
This will be the bread and butter of your program going forward. Right from the word go divining and nurturing your partners that are growing the fastest will be key to enhancing your program’s potential and getting the best return on your investments. Nurture, grow, succeed, repeat.
Using Partner Recruitment Email
But once you have answered these questions and built your strategy how do you best execute on recruiting your ideal partners and get the most from your partner program?
When we do partner recruitment we find it best to touch base with prospective partners in the way thats best for them, and often easiest for us. That often means through 1 or 2 key channels, the main one Email.
Email marketing has, if anything, become even more prevalent and important in the new way of working, and strategy has grown and evolved tremendously in the last few years to give a deep and nuanced experience on both writer and reader’s side. The same goes for emails focused on partner recruitment, with partner programs becoming an almost essential fixture in larger vendors ecosystems the markets are saturated with opportunities and competition that needs a soft but strong approach to make headway.
We use email and indeed InMail because it allows for the best opportunities to meet prospects where they work, no matter where that may be, and personalize our messages and tailor offerings to achieve the best results with the highest number of individuals and accounts possible. We’ve become ver proficient at getting returns from these kinds of campaigns and now feel we can share somne snippets of that success by giving you a set of email templates we use to produce those great results
Ready to get started? You can get your free copy of the email templates here: