- On November 16, 2020
One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer.
Not long ago we posted this press release telling you all about how Gorilla has earnestly begun its expansion into the Middle East and Africa (MEA) markets, appointing former Westcon-Comstor Group Africa CEO, William Oduol as it’s lead.
After the success of the video with Gorilla CEO Carlo Brayda and ChannelTalk 101 last week, we thought it would be great to get some more insight from William on both the expansion process into the new markets, and a great perspective on some of the unique challenges, and fantastic upsides, around marketing with channel partners in the African regions. Enjoy!