Mobile Internet Use is growing faster then ever. Users are now able to access information ‘on-the-go’ at good speeds across 3G networks and Wi-Fi hotspots. Look at your analytics and your will see the referring browsers now include mobile devices –

Mobile Phone Internet browsers commonly include IE, Safari and Chrome – This Analytics chart clearly shows Blackberry use too.

John Lewis’s has entered into mobile commerce, opting for a mobile website rather than a smartphone app.

John Lewis currently gets approx 100,000 visits every week from mobile users, and is hoping that a better user experience will convert more of these visitors into buyers.

The site can be found at m.johnlewis.com

Key Points

Simple Navigation

Search Box

Vertical List of Options

Short Pages with content

Display Updated Content and Calls to action

Maps and contact details easy to display

Sign up form / Buying made easy

Whilst you are able to create apps for Android, iPhone, Windows Smartphone Operating systems, perhaps a mobile version of your site could save you money and the need to update when operating systems update – Here’s a short Video adding weight to the need for a Mobile Website :

Talk to Studio 8 about your mobile website and how we an optimise your local, mobile and natural search. Call 01865 842525 or email info@studio8search.com.