- On May 18, 2021
So you’ve netted yourself a channel marketing agency, its taken time and investment but now you have a clear route to developing your marketing across a broad range of platforms and really accelerating your growth.
Hold on though, you’ve hired the guys who said they were vendor channel marketing specialists on their website but … what does that actually mean they’re going to do for you? You’ve got partners, your products in hand all eagerly waiting for the marketing spark to ignite their pipeline, so what can you expect from here, what is the business you’ve just hired going to actually do, what are their marketing agency services like?
About channel marketing agency services
It’s best to remember all agencies are not a-like, some come with a wide array of different services they offer while others focus on key aspects of the marketing channel to provide unparalleled specific support.
Whilst some agencies are entirely vendor channel marketing focused others work more directly with partners to provide in house, or face-to-face virtual offerings, which one is right for your business likely comes down to the partner ecosystem your program provides as well as financial and resource constrains.
When recruiting your channel marketing agency its best to consider the kinds of agency services you most need and ensure your package of provisions is tailored to your individual requirements.
Which services are available
There are lots of choices for what direction to take your channel marketing in. While some agency services are better suited to certain industries, others handle certain demographics and more still can be the best solution with your style of product or current marketing collateral. The best way to choose which agency services to pursue is to have a very clear list of objectives, buyer personas and idea about where and when you need your marketing to be seen. Don’t worry though if you struggle with marketing strategy, have minimal marketing resources, or need ideal scenarios for each partner, your channel marketing agency can probably help point you in the right direction on which options to choose.
Some of the solutions channel marketing agencies provide include:
Marketing Strategy – As above, your agency can work with vendors or partners to look at their marketing strategy from either side and help them determine what to focus on to drive the results they are looking for. When we discuss channel marketing strategy we look at each stage of the sales funnel and work with the client to fill any points of friction in the customer journey.
Content – The real power behind your marketing is always what you can offer potential customers, providing bespoke content that extolls those virtues is a great way to give value. We create content for channel partners from value propositions right through to building marketing assets such as case studies, brochures, cheat sheets or email campaigns and landing pages.
Creatives – Having the content is one thing but making it work with your partners branding and visual styling can be quite a challenge. Using channel marketing agencies to adapt your marketing materials gives you piece of mind. The team at Gorilla take the creative brief and produce whatever the program needs to really provoke attention.
ABM – When your channel is directed at B2B solutions and needs to hit every important point of contact within a company in as many ways as possible account based marketing is the key. Our account based marketing utilizes every avenue to reach your audience – emails, social media and targeted advertising to name but a few.
Telemarketing – Sometimes it’s key to have a more personal touch, and getting hold of interested prospects on their phone can be just the push they need. Gorilla’s channel marketing solutions offer telemarketing services that can help with the entire funnel; from following up on leads from a campaign, to nurturing their interest and driving them through to appointment setting with the sales team.
Digital Services – The channel marketers bread and butter are their digital agency services, providing the backbone of any good modern marketing campaign, they are a must when you are looking for your ideal agency solution provider. There’s a wide range of options here are just some that we offer to our clients.
- Social Media
- Conversion Optimisation
- Web Development
- Animated Ads
- Video Production
As you can see theres a lot to consider when deciding which channel agency services your programs marketing endeavours require. If chosen wisely any can make a real impact in your target markets.
Contact Gorilla for great Agency Services
Need the help of a channel marketing agency? Or just looking for some advice on how to better achieve your partner marketing goals? Why not get in touch and see what we can do to help you discover.