- On February 17, 2022
Your marketing campaign is generating leads, and all is well. However, if those leads fail to convert, what then? Without a way to qualify prospects, using criteria that matters to you and your partners, you might be risking wasting time and resources on partners that will never commit.
The Answer Lies in Lead Scoring
Lead scoring allows for a quick and simple way to identify how much potential a prospect has, allowing your team to make an informed choice on how best to approach them. As well as highlighting unsuitable matches, lead scoring can also help you discover who is on the edge of buying – allowing you to capitalize on your findings appropriately.
Get Started with Lead Scoring
In order to make lead scoring a success, it is important to remember that each business is completely unique, with different priorities and criteria that is important to them and their partners, and able to drive revenue. Therefore, ensuring the sales and marketing teams are working together in order to build your scoring system, and decide the appropriate action for each score, is essential. You might decide to prioritize those who fit your ideal partner profile, and lend more credence to how much revenue a target partner generates on a yearly basis, or instead focus on those who have taken actions that show their interest, such as a form submission or email click. Deciding what makes most sense for you and your business model is crucial to ensuring lead scoring success.
Get The Lead Scoring Template
Not sure where to start? We’re here to help. Our scoring template is an easy-to-use spreadsheet to get you started on your lead scoring journey. We’ve entered some of the most common criteria sales and marketing teams may use, but each field is completely customizable, meaning you can build a system that works for you. Best of all, it does all the calculations for you – all you need to do is fill out the total column, and the score total will update.
Ready to try lead scoring?