- On June 8, 2021
Social media marketing is one of the primary strategies marketers use to engage with a broad audience including the public, prospects, and customers. Social media is a great platform to share your content and promote your brand, business, and products. Platforms such as LinkedIn, Twitter, Facebook, and YouTube can elevate your brand and help you reach more people with your message. In the US alone, 77% of people have at least one social media account. The content you share on these platforms should be tailored to its audience to help you boost conversions and increase brand awareness. Social media is a great way to create brand champions, which are people who give you free promotion via word of mouth. In fact, Lyfe Marketing suggests 71% of consumers that have a positive interaction with a brand on social media recommend that company to family and friends.
What Is Social Media Marketing?
Social media marketing helps brands spread their message in a relaxed, conversational way. It gives your company the opportunity to share ideas, engage with peers, and attract new customers through content sharing and conversation. The benefits of social media are limitless. Here are a few of the ways that social media can help your business generate leads and elevate your brand in the marketplace.
Increase Brand Awareness
Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media also increases traffic to your website when you share a blog, landing page, or post. You can link to these assets directly in your post or add direct links to your social profile page. Social media allows you to highlight upcoming webinars and gain contacts throughout the varying platforms.
Generate Leads and Boost Conversions
Promoting your products and services on social media can easily help improve your lead generation, boost conversion, and increase your sales. When you post social content, you’re automatically engaging with the people who have opted to follow your account. Some of the best ways to generate leads for B2B businesses include:
- Sharing valuable content resources for download behind a gated form to collect new contact information and build your database.
- Hosting live videos to make announcements about product updates, new releases, or company news.
- Showcasing your core values by showcasing the achievements at your company and sharing your commitment to customers.
Learn More About Social Media Marketing With Gorilla
If you’re inexperienced in social media marketing and would like additional support, contact a member of the Gorilla team. We’d be happy to help you strengthen your social media presence.