- On August 5, 2010
dotSEO’s Naked SEO report, which contains the results of a survey of marketers from small businesses, as well as a benchmark study of the top 50 SME websites in the UK, as identified by The Times has shown there is a general lack of awareness and understanding of the positives of search engine optimization.
A few highlights from the report include:
76% small businesses are using heading tags in titles on their homepage and 64% are using meta descriptions.
The 50 sites were judged against a range of SEO criteria, and average score for of all the websites was just 48%. Only 11 companies scored over 70%, with 24 scoring less than 50%.
Some of the lowest scores were in the on-site keywords section, with only 28% using relevant keywords on their websites, something which could be easily fixed.
SME attitudes to SEO:
22% did not know what SEO was, and therefore didn’t invest.
20% aware of SEO although chose not to allocate any budget for it.
18% decided to spend their money on paid search (ppc) instead.
Just 15% invested in search engine optimisation as an important part of their marketing mix.
The survey shows, many small businesses are yet to see the value of effective SEO, or make some basic improvements that would increase their search rankings.
SEO has the potential to be a companies most cost-effective sales channel and for those businesses that do not invest in a good search plan, they may well see their competitors, that have invested time or money in SEO, gaining an advantage.
Talk to studio8search about how we can create a bespoke plan to suit your budget.