- On June 27, 2016
When it comes to supporting channel partners, one size does not fit all. Many channel partners don’t have the time, skills, in-house resources and management bandwidth to create effective marketing materials and campaigns. At the same time, they are not efficiently using vendor programs or spending all their available co-op funds.
To successfully represent your company and products through the channel to a wide and diverse market, one excellent solution is to provide a Channel Marketing Concierge (CMC) where your team needs it. A CMC will improve:
- Partner Support and Engagement
- Lead Qualification
- Vendor-Partner-Vendor Communication
- Sales Assistance
- Overall Channel Health and ROI
Well executed concierge programs provide integrated lead management and easy campaign creation and execution with end-to-end management. Add the right marketing automation platform into the mix and you will be on track to optimize your channel efforts in no time.
At Gorilla, we understand what it takes to manage successful concierge programs. Single point of contact for partners and vendor, making it easy for everybody to engage? Check. The ability to implement global programs with local knowledge and delivery? Check. Proven methodology with strong tracking and reporting? Check.
With our Channel Marketing Concierge:
Partners will be able to:
- Execute co-marketing campaigns faster
- Access & use pre-approved content
- Spend less time on MDF claims
The Vendor will be able to:
- Promote standard practices across the globe
- Measure and repeat success
Contact us now and find out more about our Concierge programs and solutions that can help optimize your channel marketing strategy and execution.