Virtual Partner Sales Archives - Gorilla Corporation

Category: Virtual Partner Sales

Partner Sales and the Pipeline Conundrum

  • On April 20, 2021
We speak with a lot of technology channel vendors and partners and take the time to get to really know their objectives, goals and desires for the future of their business. Something we hear in these meetings from almost every client is ‘Pipeline Growth’, one of the most daunting but invaluable KPIs for any channel
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How to leverage Virtual Partner Sales

  • On March 23, 2021
Frequently partner programs have a strong start and move from strength to strength within their first year, vendors slowly accruing a larger and larger pool of powerful and dynamic partners who are eager to develop their offerings and benefit from the mutually agreeable path to success now open to them.   So why do we
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Channel Sales Enablement: Making the Most of Your Connected Teams

  • On January 26, 2021
At Gorilla we pride ourselves on delivering some of the best marketing solutions the industry has to offer, but we know in reality that’s only half the story. You can have the greatest lead generation strategy and execution in the world but it’s all for nothing without making those leads into customers. That’s where channel
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The Keys to Channel Sales Enablement Success

  • On January 11, 2021
Many channel providers now offer dedicated B2B facilitation and improvements from tech that can directly complement their channel partner programs. While these emerging solutions can help bring a fledgling or poorly implemented channels a much needed boost its not always good news. A badly designed or executed channel sales enablement strategy can often be dire
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How to Market your Concierge Services

  • On October 30, 2020
Last week, we discussed the benefits of concierge services. To recap, it is a critical service that can drive your business into greater success. The concierge allows your customers to feel catered to, which will bring repeat customers and new ones. Today, we will discuss how to market your concierge services to let others know
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Marketing Concierge Services: Why is it Important?

  • On October 22, 2020
Who doesn’t like having a concierge? When you go to a hotel, the concierge handles everything from suggesting nightlife hot spots and booking transportation to arranging spa services. You feel well cared for and important when you have a doting concierge, which is precisely what a marketing concierge is meant to do. The marketing concierge
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The Trials and Tribulations of Deal Registration

  • On July 20, 2020
The Trials and Tribulations of Deal Registration   Deal registration is a common feature for vendors’ channel partner programs, where a channel partner informs the vendor of new sales leads. Now, if the vendor approves, the channel partner is normally given priority of the lead. This is certainly a channel industry best practice. But, not
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Attaining True Sales Alignment

  • On July 1, 2020
Attaining True Sales Alignment Approximately 8 percent of B2B companies say they have a steady alignment between sales and marketing. Does this mean that 92 percent of B2B companies have an issue aligning their sales and marketing? That is an alarming number of companies with a business issue that needs to be rectified. How does
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Channel Sales Strategy: Getting Your Product to Market

  • On June 12, 2020
Channel Sales Strategy: Getting Your Product to Market   Channel Sales is a strategy that utilizes third-party distribution avenues to sell products. This can include but is not limited to affiliate partners, resellers, and external retailers. Success ultimately depends on the partner relationship and building that strong connection. Utilizing a CRM can make this process
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Top 5 B2B Marketing Challenges – And How to Solve Them

  • On March 12, 2020
Years of speaking to B2B vendors and their partners have led to some interesting conclusions. They all face very similar marketing challenges, no matter the sector.  Whilst B2B marketing strategies and trends have continued to evolve, the most pressing challenges faced in the B2B marketing space have always remained remarkably similar:   B2B Marketing Strategies
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