B2B SaaS Marketing: How is Your Marketing Budget Spent? Many SaaS businesses try to cut spending on marketing in an effort to save money, but investing in marketing activities is essential to increasing revenue. To ensure your marketing budget is being properly spent, you need to determine which channels are right for your SaaS
Making Your SaaS Marketing Strategy Generate Revenue Creating any type of marketing strategy can be a challenge. The same is true for SaaS marketing. SaaS brands must follow a different business model compared to traditional companies. Luckily, many successful SaaS companies have established methods of reaching and converting customers so there is no need
Minimizing the Cloud Security Risks for SaaS Application People are relying more heavily on storing their data on the cloud instead of traditional means. Software as a Service (SaaS) security is a software that safeguards data stored in the cloud and SaaS has grown to be the most popular software delivery model that shows
How to Build Effective Marketing Goals in B2B SaaS Today, successful marketing teams try to keep their position as the most effective in the marketplace. They do this by providing clients with impressive experiences and get significant results. When looking at the most successful B2B SaaS companies, there are obvious characteristics that set them
Why Move to the Cloud? Cloud computing is computing based on the internet. Sounds simple enough. It is the delivery of on demand computing services such as applications, processing, and storage – over the internet and on a pay-as-you go basis. No more downloading applications on a computer or server in your office because
Selling and Marketing Cloud Solutions Through Partners Today, many small and mid-size businesses are turning to the cloud to increase profitability and efficiency, reduce costs, and retain customers. With the small and mid-size business cloud market nearing the billions, it’s easy to see why cloud reselling has become a big deal. Even though the
What’s Driving Manufacturing Companies to Move Enterprise Software to the Cloud? Manufacturing companies are reviving their approach to data management. From workflow efficiency to cost savings and organizational growth – it’s easy to see why they are progressively investing in cloud computing platforms to reach their target. Most technology dependent industries are under great pressure
Anyone who's ordered fast food recently knows that they are royalty in the world of upselling. What does the Channel have to learn from this?
Interested in taking your Channel Sales results to the next level? Our Channel Sales experts have put together a detailed blog with tips & tricks to get you started. Read on!