Let’s begin simply: What is a partner ecosystem? A partner ecosystem is the record of the various partnerships that you have within your business. These partnerships could consist of vendors, marketing experts, and any other partnerships you have cultivated. To ensure that you are always maintaining partnerships that are beneficial to your business, it’s important
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
The world of channel sales is expanding and not just an enterprise game anymore. Rapid expansion in technology has created competition on an epic scale. Companies with the right plan to build relationships can now compete with large and enterprise companies much sooner than in the past. This competition had created an environment where sales
You may have noticed we love channel marketing! big channel marketing, small channel marketing, for Tech Giants to Global logistics we can’t get enough. However, there’s one aspect of channel that can escape even the savviest among us, the elusive Service Channel Marketing. So lets learn more, but first a quick refresher! What is the
Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise
Both B2B and B2C businesses lose an average of 45-50% of their customers every five years. Frequent small transactions and typical customer churn means this isn’t too worrying for B2C companies. Yet for B2B industries, this can be crippling. License and contract wins in our industry are far more valuable than B2C transactions, and certainly
The Trials and Tribulations of Deal Registration Deal registration is a common feature for vendors’ channel partner programs, where a channel partner informs the vendor of new sales leads. Now, if the vendor approves, the channel partner is normally given priority of the lead. This is certainly a channel industry best practice. But, not
What to Expect in Hyper-Converged Infrastructure Hyper Converged Infrastructure (HCI) is now unstoppable in the data center market. Its benefits in terms of cost and performance are now unequivocal. What are we to expect in the near-term future? The future is software defined. Software Defined Data Center (SDDC) is what most enterprises are aspiring to.
With the channel being such a vital route to market in the tech sector, it’s worrying that traditional channel marketing has not been keeping up with developments over the years. This hasn’t gone unnoticed. With digital transformation changing how companies purchase business services and solutions, vendors are pushing hard to readapt and realign their
3 SaaS Applications for Your Small Business Small businesses don’t necessarily have the huge marketing budget that other companies might have, but that doesn’t mean they are out of the game; so let’s talk SaaS (software-as-a-service). Using SaaS tools and applications for your small business will help you advance in the marketing game. By