Partner Scorecarding Archives - Gorilla Corporation

Category: Partner Scorecarding

Keeping Track with the Partner Marketing Scorecard

  • On June 1, 2021
Partnerships are a fickle beast. We don’t necessarily mean at home (though we aren’t ruling that out) but partnerships between companies can be easily as; tumultuous, tricky to navigate and ultimately rewarding in a very different but often valuable way. So how best to navigate these partnerships? We’d all love a nice quantifiable solution to
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The Finest Quality Partners: Deploying the Partner Scorecard

  • On May 4, 2021
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
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Building a Partner Recruitment Plan

  • On February 12, 2021
In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program.  Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard
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Channel Partner Recruitment Tricks of the Trade

  • On February 2, 2021
The core of a partner program is just how it sounds, your partners, you can have the best product and phenomenal marketing and still miss out on those key sales in disparate industries and locations because you haven’t got the right people in the right places. So how do we plug those holes and make
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Channel Partner Recruitment Strategy

  • On November 24, 2020
Finding suitable and effective new channel partners is a key ingredient of great Channel Management. However, the best paths to great channel partner recruitment strategy are rarely properly understood, producing a large number of unsuitable partners that waste time and distract from more effective relationships. What is a Channel Partner Strategy? In its most simple
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Partner Enablement in Channel Sales

  • On November 19, 2020
We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.
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The Science Behind Growing Partner Ecosystems

  • On May 7, 2020
In the past, only large, well-established tech giants like Apple, Microsoft or IBM talked about nurturing an ecosystem. Typically, the tech giant at the center of the ecosystem holds tremendous power over each partner, and defines – if not controls – the character of the network. Take Apple for example, who dominated their vast number
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Fixing a Leaky B2B Sales Funnel

  • On January 10, 2020
Fixing a Leaky B2B Sales Funnel   The sales funnel, when approached correctly, is an effective design that can pull in leads and convert them into customers. B2B sales cycles are long and complex and your sales funnel should reflect as such. An empty sales funnel is easy to solve but a leaky sales funnel
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5 Reasons Why Channel Partners Are the Key to the Mid-Market

  • On November 6, 2019
5 Reasons Why Channel Partners Are the Key to the Mid-Market   Has your company recently considered making a move into the mid-market? There are a ton of sales strategies to help you break into the mid-market, but the key piece that often goes unnoticed is channel partners. Today, we’re diving in to look at
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Sales Lead Qualification Standards

  • On October 31, 2019
Sales Lead Qualification Standards   A successful company can have thousands of potential leads at the top of their sales funnel. However, only a portion of these leads will become customers. The process of filtering through those opportunities to find the best ones is an essential part of the sales process. Without it, your sales
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