Why Move to the Cloud? Cloud computing is computing based on the internet. Sounds simple enough. It is the delivery of on demand computing services such as applications, processing, and storage – over the internet and on a pay-as-you go basis. No more downloading applications on a computer or server in your office because
Account-Based Marketing Capabilities that Accelerate Your Sales Pipeline Account-based marketing – we’ve talked about this before and we’ll continue to talk about it in the future. We know that ABM is important for the success of many companies. But do you know why ABM is so important? Let’s take a look at the different
How to Align Vendor Channel Sales and Channel Partner Strategies When an IT channel reseller ponders about business transformation, it is also important that they consider their vendor strategy. In some cases it could be a good thing if they are aligned with multiple vendors while in other instances it may be important that
View Gorilla EMEA's latest infographic where we take a deep dive into the wild world of B2B Sales.
Selling and Marketing Cloud Solutions Through Partners Today, many small and mid-size businesses are turning to the cloud to increase profitability and efficiency, reduce costs, and retain customers. With the small and mid-size business cloud market nearing the billions, it’s easy to see why cloud reselling has become a big deal. Even though the
Sales Lead Qualification Standards A successful company can have thousands of potential leads at the top of their sales funnel. However, only a portion of these leads will become customers. The process of filtering through those opportunities to find the best ones is an essential part of the sales process. Without it, your sales
Leverage Your Channel Sales Partners to Grow Revenue You’ve got a thriving business and you’re wanting to take the next step – reaching out to channel partners for expansion. Did you know, over 75% of world trade flows indirectly through channels Depending on your industry? It may not be entirely true that channel partnerships
Perfecting Your Multi-Channel Sales Strategy More than half of the online global sales in 2018 were made on the top 100 marketing sites such as Amazon and Ebay. With the substantial amount of money and customers flooding into online marketplaces, many sellers struggle with which channels and platforms to use. With a multi-channel approach, you
Building a winning Partner Enablement Strategy requires patience, expertise, awareness and skill. Gorilla EMEA has put together a handy guide to help point you in the right direction.
It’s no secret that every move a client or customer makes online can be tracked by a channel marketing agency.