Partner Sales Archives - Page 2 of 4 - Gorilla Corporation

Category: Partner Sales

Partner Enablement in Channel Sales

  • On November 19, 2020
We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.
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Choosing your Partner Relationship Management Tool

  • On October 20, 2020
Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise
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Smarketing: Why Top Companies Align Sales & Marketing

  • On September 23, 2020
Remember when sales and marketing departments only communicated to pass over leads? Consider that mindset a relic of times bygone, a dusty old sarcophagus lost to the sands of time – for integrated sales & marketing is now a must in order to maximize conversions. If you can bear the wordplay, ‘smarketing’ is the alignment
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The Trials and Tribulations of Deal Registration

  • On July 20, 2020
The Trials and Tribulations of Deal Registration   Deal registration is a common feature for vendors’ channel partner programs, where a channel partner informs the vendor of new sales leads. Now, if the vendor approves, the channel partner is normally given priority of the lead. This is certainly a channel industry best practice. But, not
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Attaining True Sales Alignment

  • On July 1, 2020
Attaining True Sales Alignment Approximately 8 percent of B2B companies say they have a steady alignment between sales and marketing. Does this mean that 92 percent of B2B companies have an issue aligning their sales and marketing? That is an alarming number of companies with a business issue that needs to be rectified. How does
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Channel Sales Strategy: Getting Your Product to Market

  • On June 12, 2020
Channel Sales Strategy: Getting Your Product to Market   Channel Sales is a strategy that utilizes third-party distribution avenues to sell products. This can include but is not limited to affiliate partners, resellers, and external retailers. Success ultimately depends on the partner relationship and building that strong connection. Utilizing a CRM can make this process
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Top 5 B2B Marketing Challenges – And How to Solve Them

  • On March 12, 2020
Years of speaking to B2B vendors and their partners have led to some interesting conclusions. They all face very similar marketing challenges, no matter the sector.  Whilst B2B marketing strategies and trends have continued to evolve, the most pressing challenges faced in the B2B marketing space have always remained remarkably similar:   B2B Marketing Strategies
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3 SaaS Applications for Your Small Business

  • On March 11, 2020
3 SaaS Applications for Your Small Business   Small businesses don’t necessarily have the huge marketing budget that other companies might have, but that doesn’t mean they are out of the game; so let’s talk SaaS (software-as-a-service). Using SaaS tools and applications for your small business will help you advance in the marketing game. By
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Building a Successful B2B Sales Pipeline

  • On January 22, 2020
Building a Successful B2B Sales Pipeline   What do you need to be successful in the B2B world? Simple answer, sales. And how does one get those sales? Another simple answer, a sales pipeline. You’re going to need a sales pipeline with hot leads for your sales team to do their job. Your job is
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Fixing a Leaky B2B Sales Funnel

  • On January 10, 2020
Fixing a Leaky B2B Sales Funnel   The sales funnel, when approached correctly, is an effective design that can pull in leads and convert them into customers. B2B sales cycles are long and complex and your sales funnel should reflect as such. An empty sales funnel is easy to solve but a leaky sales funnel
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