Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
We speak with a lot of technology channel vendors and partners and take the time to get to really know their objectives, goals and desires for the future of their business. Something we hear in these meetings from almost every client is ‘Pipeline Growth’, one of the most daunting but invaluable KPIs for any channel
Gorilla Corporation has focused on serving the technology channel industry since 1992. We offer innovative solutions, led by our channel experts, to customers around the world, and we are consistently leading and transforming channel ecosystems, technology, sales, and marketing services. Our mission is to empower teams and individuals to establish successful partnerships by awakening their
Frequently partner programs have a strong start and move from strength to strength within their first year, vendors slowly accruing a larger and larger pool of powerful and dynamic partners who are eager to develop their offerings and benefit from the mutually agreeable path to success now open to them. So why do we
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions. How Channels Will Continue to Evolve The
The world of channel sales is expanding and not just an enterprise game anymore. Rapid expansion in technology has created competition on an epic scale. Companies with the right plan to build relationships can now compete with large and enterprise companies much sooner than in the past. This competition had created an environment where sales
At Gorilla we pride ourselves on delivering some of the best marketing solutions the industry has to offer, but we know in reality that’s only half the story. You can have the greatest lead generation strategy and execution in the world but it’s all for nothing without making those leads into customers. That’s where channel
Many channel providers now offer dedicated B2B facilitation and improvements from tech that can directly complement their channel partner programs. While these emerging solutions can help bring a fledgling or poorly implemented channels a much needed boost its not always good news. A badly designed or executed channel sales enablement strategy can often be dire
We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.