Partner Recruitment Archives - Page 2 of 3 - Gorilla Corporation

Category: Partner Recruitment

The Importance of Broadening Your Channel Partner Ecosystems

  • On December 22, 2020
This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor
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Channel Partner Recruitment Strategy

  • On November 24, 2020
Finding suitable and effective new channel partners is a key ingredient of great Channel Management. However, the best paths to great channel partner recruitment strategy are rarely properly understood, producing a large number of unsuitable partners that waste time and distract from more effective relationships. What is a Channel Partner Strategy? In its most simple
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Choosing your Partner Relationship Management Tool

  • On October 20, 2020
Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise
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The Science Behind Growing Partner Ecosystems

  • On May 7, 2020
In the past, only large, well-established tech giants like Apple, Microsoft or IBM talked about nurturing an ecosystem. Typically, the tech giant at the center of the ecosystem holds tremendous power over each partner, and defines – if not controls – the character of the network. Take Apple for example, who dominated their vast number
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Keys to Successful Channel Partner Onboarding

  • On November 26, 2019
Keys to Successful Channel Partner Onboarding   Today, companies aim to drive more revenue by using less resources and money. By partnering with various distributors and resellers, your sales are likely to grow. We’re going to talk about a few key factors for a successful channel partner onboarding – so you’re prepared for what’s to
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How to Align Vendor Channel Sales and Channel Partner Strategies

  • On November 11, 2019
How to Align Vendor Channel Sales and Channel Partner Strategies   When an IT channel reseller ponders about business transformation, it is also important that they consider their vendor strategy. In some cases it could be a good thing if they are aligned with multiple vendors while in other instances it may be important that
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5 Reasons Why Channel Partners Are the Key to the Mid-Market

  • On November 6, 2019
5 Reasons Why Channel Partners Are the Key to the Mid-Market   Has your company recently considered making a move into the mid-market? There are a ton of sales strategies to help you break into the mid-market, but the key piece that often goes unnoticed is channel partners. Today, we’re diving in to look at
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Leverage Your Channel Sales Partners to Grow Revenue

  • On October 29, 2019
Leverage Your Channel Sales Partners to Grow Revenue   You’ve got a thriving business and you’re wanting to take the next step – reaching out to channel partners for expansion. Did you know, over 75% of world trade flows indirectly through channels Depending on your industry? It may not be entirely true that channel partnerships
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How to Solve 3 Common Channel Partner Marketing Challenges

  • On October 2, 2019
Channel marketing grants you the ability to expand your sales force by creating campaigns that can be tracked, measured, and optimized. As with all marketing, you are bound to run into obstacles. Here are 3 common Channel Partner Marketing Challenges that can arise and how Gorilla can help solve them.   Challenge 1: Channel partners
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