Category: Partner Recruitment

Partner to Partner Marketing with Next Generation Partner Ecosystems

On August 17, 2021

Way back at the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy especially with regards to partner to partner marketing. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be

The Finest Quality Partners: Deploying the Partner Scorecard

On May 4, 2021

Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only

Building a Partner Recruitment Plan

On February 12, 2021

In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program. Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard

Channel Partner Recruitment Tricks of the Trade

On February 2, 2021

The core of a partner program is just how it sounds, your partners, you can have the best product and phenomenal marketing and still miss out on those key sales in disparate industries and locations because you haven’t got the right people in the right places. So how do we plug those holes and make

Best Practices for a Successful Partner Recruitment Program

On January 22, 2021

Channel agencies, regardless of size, need to have partner recruitment programs from time-to-time. Running a recruitment program could be used to acquire new partnerships to offer services or products that you may not already have or because you launched a new product that could benefit from more outreach. To run a successful campaign, there are

The How To of Partner Channel Development

On January 18, 2021

With the advent of a new year and the winding down and starting up of new initiatives January is often a very dynamic time to be a partner channel agency. Partner programs like many business practices often are realised, reviewed and renewed within the first 30 days of the new calendar. Consequently, it’s also the

Six Considerations For Successful Business Partnering

On December 29, 2020

Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your

The Importance of Broadening Your Channel Partner Ecosystems

On December 22, 2020

This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor

Channel Partner Recruitment Strategy

On November 24, 2020

Finding suitable and effective new channel partners is a key ingredient of great Channel Management. However, the best paths to great channel partner recruitment strategy are rarely properly understood, producing a large number of unsuitable partners that waste time and distract from more effective relationships. What is a Channel Partner Strategy? In its most simple

Choosing your Partner Relationship Management Tool

On October 20, 2020

Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise

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