Category: Partner Recruitment

The Guide to Increase Partner Platform Adoption

On April 1, 2022

What is Partner Platform adoption? Partner platform adoption, sometimes called platform onboarding rate, is the process by which new partner users become accustomed to a vendor provided PRM solution or partner service and decide to keep using it. In simple terms we can consider it to be the uptake rate and therefore partner satisfaction in

Cross-Channel Marketing Success: The 8 Step Guide

On March 4, 2022

Generating leads in the tech space is not something any of us take lightly. The sheer volume of partner programs that bound in the ecosystem are proof positive that partner marketing is an invaluable in the pursuit of bigger, better, faster and stronger lead generation across the spectrum from storage to security. Consequently more and

Partner Recruitment Emailing Templates

On February 2, 2022

We have over 20 years experience helping vendors in the channel space and know our way around the partner process like few others, to help you capture a bit of the Gorilla Power for your partnership endeavours we’ve put together a short sequence of partner recruitment email templates you can use to get your partner

Partner to Partner Marketing with Next Generation Partner Ecosystems

On August 17, 2021

Way back at the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy especially with regards to partner to partner marketing. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be

The Finest Quality Partners: Deploying the Partner Scorecard

On May 4, 2021

Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only

Building a Partner Recruitment Plan

On February 12, 2021

In previous posts, we have highlighted the benefits and importance of running a partner recruitment program, but how do you create a recruitment plan? Having a step-by-step plan could help you become more efficient in future recruitment campaigns to grow your partnership program. Recruitment Plan Steps Market yourself. Potential partners are more likely to onboard

Channel Partner Recruitment Tricks of the Trade

On February 2, 2021

The core of a partner program is just how it sounds, your partners, you can have the best product and phenomenal marketing and still miss out on those key sales in disparate industries and locations because you haven’t got the right people in the right places. So how do we plug those holes and make

Best Practices for a Successful Partner Recruitment Program

On January 22, 2021

Channel agencies, regardless of size, need to have partner recruitment programs from time-to-time. Running a recruitment program could be used to acquire new partnerships to offer services or products that you may not already have or because you launched a new product that could benefit from more outreach. To run a successful campaign, there are

The How To of Partner Channel Development

On January 18, 2021

With the advent of a new year and the winding down and starting up of new initiatives January is often a very dynamic time to be a partner channel agency. Partner programs like many business practices often are realised, reviewed and renewed within the first 30 days of the new calendar. Consequently, it’s also the

Six Considerations For Successful Business Partnering

On December 29, 2020

Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your

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