Gorilla Thought Leader Archives - Page 3 of 7 - Gorilla Corporation

Category: Gorilla Thought Leader

Omni-Channel Marketing Management: A Guide

  • On September 29, 2020
Remember way back when most houses had a ‘computer room’? A whole room or office dedicated to a singular online device. You’d go in, do the required amount of internetting, then leave – resuming your day in a relatively offline manner. …How times change. As you read this, I’m willing to bet you’ve got at least
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Smarketing: Why Top Companies Align Sales & Marketing

  • On September 23, 2020
Remember when sales and marketing departments only communicated to pass over leads? Consider that mindset a relic of times bygone, a dusty old sarcophagus lost to the sands of time – for integrated sales & marketing is now a must in order to maximize conversions. If you can bear the wordplay, ‘smarketing’ is the alignment
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Building Relationships with B2B Customers: Why it’s important

  • On September 15, 2020
Both B2B and B2C businesses lose an average of 45-50% of their customers every five years. Frequent small transactions and typical customer churn means this isn’t too worrying for B2C companies. Yet for B2B industries, this can be crippling. License and contract wins in our industry are far more valuable than B2C transactions, and certainly
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Marketing With And Through Partners: The Alchemy Of Co-Marketing

  • On September 8, 2020
How do you make your channel partners effective at driving pipeline for your products or solutions? In the dark ages, alchemists would work frantically but methodically to convert lead into gold; that was a transformational process. Of course, this was an allegory for personal growth and evolution. Today, successful marketing through the indirect sales channel
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How Connected Commerce is Changing Marketing and Sales

  • On September 8, 2020
The B2B buying landscape is changing. Modern customers expect to buy the products they want, when they want, how they want – and with 3.4 billion people browsing, scrolling and shopping online for over 6 hours each day, the demand for a frictionless online experience grows fiercer by the minute.   To keep up with
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Channel Sales Strategy: Getting Your Product to Market

  • On June 12, 2020
Channel Sales Strategy: Getting Your Product to Market   Channel Sales is a strategy that utilizes third-party distribution avenues to sell products. This can include but is not limited to affiliate partners, resellers, and external retailers. Success ultimately depends on the partner relationship and building that strong connection. Utilizing a CRM can make this process
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The B2B Video Marketing Guide: Is It Worth It?

  • On June 11, 2020
TL; DR: Yes. B2B Video Marketing is the secret weapon in the arsenal of some of the world’s biggest companies, and it here’s why it should be yours too:   “82% of B2B marketers report success using video marketing initiatives” “High tech creates the most B2B videos annually” “63% of B2B marketers claim video
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Marketing Your Business on Facebook

  • On June 2, 2020
Marketing Your Business on Facebook   There are many avenues you can take to market your business. Today more than ever, it seems marketing is really embracing digital due to the pandemic. Everyone is online right now and really connecting through social media; so why not take advantage of that? It’s no secret that LinkedIn
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