Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your
This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor
View Gorilla EMEA's latest infographic where we take a deep dive into the wild world of B2B Sales.
Welcome back to our partner enablement video series! During the last video, we discussed partner enablement in channel sales. This week we will cover your partner channel strategy. This video is brought to you by align.me. We hope you enjoy this educational piece.
One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer. Not long ago we posted this press release telling you all about how Gorilla has earnestly begun
This week, we’re using a vlog approach! Here we have included a video that discusses channel marketing tactics from Channel Talk 101. Here they will offer tips for helping your company sell more and general education on channel marketing. Enjoy!
Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise
Gorilla Corporation prides itself on maintaining social responsibility and to continue this effort, we have partnered with the Tortora Brayda Partnership Excellence. This non-profit organization focuses on engaging business, culture, government, and worldwide leaders to reshape and develop collaboration and partnering practices while improving and securing business and economies. “This official partnership with Gorilla Corporation
As we enter the seventh month of the COVID-19 Pandemic, many of us are still trying to learn to navigate these new business waters. Companies have pivoted to working remotely, some are using a hybrid work model, and others are downsizing, unfortunately. We’re all learning what best practices have become and much of it is
You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your