Gorilla Thought Leader Archives - Gorilla Corporation

Category: Gorilla Thought Leader

VAR Channel Marketing & Sales: Challenges and Solutions Part 2

  • On December 1, 2021
VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh
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VAR Channel Marketing & Sales: Challenges and Solutions Part 1

  • On October 21, 2021
VAR Channel Marketing and Sales Challenges VARs and MSPs are quickly becoming a default for emerging tech service partners and given their rise in popularity coupled with relatively novel business models its not surprising they have some big issues surrounding their sales aspirations and how to achieve them. Having spoken to lots of these fresh
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Partner Marketing Solutions: Website Optimization

  • On September 15, 2021
When it comes to marketing be it with, via or without your partners, no matter the channel, one thing that is always relevant is appearance. Much like on the high-street where visual finesse within a store is highly sought after, the digital space is no different, their shelves are optimized for purchase, our website optimization
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Partner to Partner Marketing with Next Generation Partner Ecosystems

  • On August 17, 2021
Way back at the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy especially with regards to partner to partner marketing. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be
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Partner Enablement by Combining Social and Search

  • On August 10, 2021
In the world of partner enablement, there are so many missed opportunities to streamline and raise the bar when it comes to marketing practices. In our capacity as a  channel marketing agency we notice vendors often forget that marketing know-how and resources they possess are frequently not something readily available to every partner in their
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How To Build A Social Media Audience To Boost Your Channel Marketing Company

  • On July 20, 2021
Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista, it is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media can increase traffic to
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NEWS! Gorilla Corporation unveils Partner Pulse Scorecarding, a breakthrough technology to improve through-channel marketing automation (TCMA)

  • On July 14, 2021
Today we very excited to announce the launch of Partner Pulse Scorecarding to improve through-channel marketing automation (TCMA). With Partner Pulse Scorecarding, activities are customized to focus on active partner for ranking and tiering, defining the next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the manufacturer.
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The Rapidly Expanding Tech Channel Ecosystem

  • On June 29, 2021
Channel marketers have a lot of changes in store and we’re seeing so many emerging and converging trends that are changing how we look at the market every day and how we play a role in terms of making all this work, in essence redefining our channel ecosystem likely forever.   The Way It’s Going
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How To Move Your Technology Channel Partner To The Subscription Model

  • On April 27, 2021
Gorilla Corporation CEO and Forbes Technology Council Member, Carlo Brayda, has written an excellent article about moving your technology channel partner into a subscription model rather than the on-premise sale model. This post offers excellent insights into channel partner relationships and how to migrate the subscription model successfully. Read the full article on Forbes.
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