The Importance of Broadening Your Channel Partner Ecosystems

On December 22, 2020

This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor

Infographic: B2B Marketing

On December 15, 2020

View Gorilla EMEA's latest infographic where we take a deep dive into the wild world of B2B Sales.

Optimise Like a Channel Marketing Agency for Great Returns

On December 8, 2020

We talk a lot about channel marketing, being a channel marketing agency it’s sort of our thing, what we don’t talk too much about is how to get the channel to work to achieve your business goals, because thats also our thing and we need you to need us! But there comes a time where

Channel Partner Recruitment Strategy

On November 24, 2020

Finding suitable and effective new channel partners is a key ingredient of great Channel Management. However, the best paths to great channel partner recruitment strategy are rarely properly understood, producing a large number of unsuitable partners that waste time and distract from more effective relationships. What is a Channel Partner Strategy? In its most simple

Service Channel Marketing: A Beginners Guide

On November 19, 2020

You may have noticed we love channel marketing! big channel marketing, small channel marketing, for Tech Giants to Global logistics we can’t get enough. However, there’s one aspect of channel that can escape even the savviest among us, the elusive Service Channel Marketing. So lets learn more, but first a quick refresher! What is the

How to Get the Most from Your Channel Partner Marketing

On October 29, 2020

As you probably already know, Gorilla have long been proponents of the church of Channel Marketing, but what you may have missed is that we also provide some of the best global solutions for Partner Marketing, Recruitment and Enablement. Actually you probably didn’t miss that either, but it’s always worth the reminder. So what happens

Choosing your Partner Relationship Management Tool

On October 20, 2020

Partner relationship management (PRM) is a key part of a channel strategy which aims to improve cohesion and communication between vendors and their partners. The idea was created when it became apparent there was a growing need for businesses to rely on third-party distribution partners to market and ultimately sell their products. This gave rise

On October 7, 2020

With 2020 presenting a plethora of new challenges for partner enablement, the role of the channel marketing concierge has become more important than ever. Work-from-home structures and economic uncertainty has forced tech channels deep into unchartered territory, and those who haven’t responded correctly are seeing notable downturns in partner engagement. To help combat this, more

Building Your B2B Database

On October 6, 2020

You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your

Omni-Channel Marketing Management: A Guide

On September 29, 2020

Remember way back when most houses had a ‘computer room’? A whole room or office dedicated to a singular online device. You’d go in, do the required amount of internetting, then leave – resuming your day in a relatively offline manner. …How times change. As you read this, I’m willing to bet you’ve got at least

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