At Gorilla we pride ourselves on delivering some of the best marketing solutions the industry has to offer, but we know in reality that’s only half the story. You can have the greatest lead generation strategy and execution in the world but it’s all for nothing without making those leads into customers. That’s where channel

With the advent of a new year and the winding down and starting up of new initiatives January is often a very dynamic time to be a partner channel agency. Partner programs like many business practices often are realised, reviewed and renewed within the first 30 days of the new calendar. Consequently, it’s also the

Many channel providers now offer dedicated B2B facilitation and improvements from tech that can directly complement their channel partner programs. While these emerging solutions can help bring a fledgling or poorly implemented channels a much needed boost its not always good news. A badly designed or executed channel sales enablement strategy can often be dire

This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor