In the past, only large, well-established tech giants like Apple, Microsoft or IBM talked about nurturing an ecosystem. Typically, the tech giant at the center of the ecosystem holds tremendous power over each partner, and defines – if not controls – the character of the network. Take Apple for example, who dominated their vast number
Working From Home: Improving Your Remote Meetings The way teams collaborate and work is changing to accommodate the pandemic we face today. Outsourcing and remote workforces are on the rise. And remote meetings have become an essential part of your everyday workflow. With remote meetings you always have an internal fear of the meeting
With the channel being such a vital route to market in the tech sector, it’s worrying that traditional channel marketing has not been keeping up with developments over the years. This hasn’t gone unnoticed. With digital transformation changing how companies purchase business services and solutions, vendors are pushing hard to readapt and realign their
Relationship Marketing & Loyalty Through Digital Channels Thanks to social networks and digital channels, relationship marketing is more alive than ever. Relationship Marketing is known to be a strategy that is able to focus attention on the client and on the relationship that binds a person to a brand. These are relationships that need care
2020 is certain to bring fourth a whirlwind of new challenges for channel leaders across the globe. Have a look at our analysis of current trends and best practices going into 2020.
Preventing the Top 5 Threats in Cloud Computing Utilizing the cloud to host your business data certainly has its benefits. But the cloud also poses some threats to your stored information. Hackers seem to be upping their game, and network security teams are sometimes unprepared. Below is a list of potential cloud computing threats
Minimizing the Cloud Security Risks for SaaS Application People are relying more heavily on storing their data on the cloud instead of traditional means. Software as a Service (SaaS) security is a software that safeguards data stored in the cloud and SaaS has grown to be the most popular software delivery model that shows
Fixing the B2B Data Meltdown When it comes to data, B2B marketers are in a bind. Knowledge insights are important to boosting sales performance, however marketers trust in knowledge has plummeted to a new low. B2B organizations have a lack of confidence when it comes to knowledge and it’s creating chaos. Quality data is
Find out how tech companies can use partner marketing to improve efficiency & leave more time to overcome some of their biggest pain points.
Building a Better Business with B2B Social Listening As a B2B business, you already have a ton on your plate. What’s one more thing? You’re brand is more than likely already on social media and that’s great. You’re already spending time putting out content and keeping up with your clients. But, have you heard