Channel Technology Archives - Gorilla Corporation

Category: Channel Technology

Coming up 08/10/22 | Webinar: The Evolution of Channel

  • On July 15, 2022
After nearly three decades of working directly in channels, it’s safe to say we’ve seen this space evolve over the years. From the times when the only companies who had channel ecosystems were the behemoths of the industry, to now when channels are a springboard for smaller companies to grow. One constant factor we’ve seen
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Partner Scorecard: The Route to a Better Program – A White Paper

  • On January 26, 2022
The Need for a Partner Scorecard How do we get the most from our program while keeping partners happy and productive? It’s likely a question you’ve asked and come up with the same answer we all do, it’s about building a solid core of ideal partners. By creating an ecosystem full of great partners, with
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Partner Enablement by Combining Social and Search

  • On August 10, 2021
In the world of partner enablement, there are so many missed opportunities to streamline and raise the bar when it comes to marketing practices. In our capacity as a  channel marketing agency we notice vendors often forget that marketing know-how and resources they possess are frequently not something readily available to every partner in their
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How To Build A Social Media Audience To Boost Your Channel Marketing Company

  • On July 20, 2021
Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista, it is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media can increase traffic to
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NEWS! Gorilla Corporation unveils Partner Pulse Scorecarding, a breakthrough technology to improve through-channel marketing automation (TCMA)

  • On July 14, 2021
Today we very excited to announce the launch of Partner Pulse Scorecarding to improve through-channel marketing automation (TCMA). With Partner Pulse Scorecarding, activities are customized to focus on active partner for ranking and tiering, defining the next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the manufacturer.
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The Rapidly Expanding Tech Channel Ecosystem

  • On June 29, 2021
Channel marketers have a lot of changes in store and we’re seeing so many emerging and converging trends that are changing how we look at the market every day and how we play a role in terms of making all this work, in essence redefining our channel ecosystem likely forever.   The Way It’s Going
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The Finest Quality Partners: Deploying the Partner Scorecard

  • On May 4, 2021
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
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Creating opportunities with cutting-edge Channel Technology

  • On April 6, 2021
It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business.    However through adversity comes innovation, and
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Gorilla’s Channel Technology Platforms

  • On March 19, 2021
Our team uses several channel technology platforms to better serve our partners and clients. The following channel technology options offer support for our vendors to manage and understand their partner landscape. Channel Technology Options Partner Pulse. This platform is a way to set up and develop a partner network. It offers insights, tools, and the
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Channel Predictions for 2021

  • On February 5, 2021
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions.  How Channels Will Continue to Evolve The
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