In the world of partner enablement, there are so many missed opportunities to streamline and raise the bar when it comes to marketing practices. In our capacity as a channel marketing agency we notice vendors often forget that marketing know-how and resources they possess are frequently not something readily available to every partner in their
Social media improves brand awareness by driving engagement. In 2018 alone, there were over 3.2 billion people on social media globally, which increased by 12.5% in 2020. According to Statista, it is projected to reach 4.41 billion by 2025. Social engagement includes interactions like comments, likes, shares, and re-posts. Social media can increase traffic to
Today we very excited to announce the launch of Partner Pulse Scorecarding to improve through-channel marketing automation (TCMA). With Partner Pulse Scorecarding, activities are customized to focus on active partner for ranking and tiering, defining the next steps. Scorecarding is also utilized to identify new partners that also fit the strategic alignment of the manufacturer.
Channel marketers have a lot of changes in store and we’re seeing so many emerging and converging trends that are changing how we look at the market every day and how we play a role in terms of making all this work, in essence redefining our channel ecosystem likely forever. The Way It’s Going
Often the hardest part of finessing a partner program can be somewhat elusive. It may be honing your partner enablement strategy or focusing on your partner marketing development, but more often than not systemic problems are usually down to partner quality. So just how do we assess partner quality? What can we do to only
It’s safe to say the decade we’ve just begun has been, to put it politely, somewhat rocky. Not only has the human cost been immeasurably great but we find ourselves moving towards a semblance of normal having lost a great deal in terms of finance, education and business. However through adversity comes innovation, and
Our team uses several channel technology platforms to better serve our partners and clients. The following channel technology options offer support for our vendors to manage and understand their partner landscape. Channel Technology Options Partner Pulse. This platform is a way to set up and develop a partner network. It offers insights, tools, and the
In 2020, the manner in which most companies conducted business had to change out of necessity. Companies were pivoting their practices on a moment’s notice to avoid going out of business. The coming year has more adjustments on the horizon and today we’ll be delving into those predictions. How Channels Will Continue to Evolve The
You could have the best email marketing and cold outreach systems in the business. You could have the world’s best marketers working tirelessly to create hyper-targeted ABM campaigns, complete with the best CRM system to effectively nurture prospects through the worlds most optimised sales funnel. Yet without effective and efficient methods of lead generation, your
What to Expect in Hyper-Converged Infrastructure Hyper Converged Infrastructure (HCI) is now unstoppable in the data center market. Its benefits in terms of cost and performance are now unequivocal. What are we to expect in the near-term future? The future is software defined. Software Defined Data Center (SDDC) is what most enterprises are aspiring to.