How to Build Effective Marketing Goals in B2B SaaS

On December 11, 2019

How to Build Effective Marketing Goals in B2B SaaS Today, successful marketing teams try to keep their position as the most effective in the marketplace. They do this by providing clients with impressive experiences and get significant results. When looking at the most successful B2B SaaS companies, there are obvious characteristics that set them

Why Move to the Cloud

On December 3, 2019

Why Move to the Cloud? Cloud computing is computing based on the internet. Sounds simple enough. It is the delivery of on demand computing services such as applications, processing, and storage – over the internet and on a pay-as-you go basis. No more downloading applications on a computer or server in your office because

What Is MultiChannel Marketing

On December 3, 2019

What Is MultiChannel Marketing Multichannel marketing is the blending of different distribution and promotional channels for the purpose of Marketing. The ultimate goal is to give consumers a choice, and allow them to buy when and where they want to. It’s so easy to put into words but it’s more difficult than you think

The Three Pillars of Marketing Automation

On November 27, 2019

The Three Pillars of Marketing Automation Marketing automation depends so much on your leads, that’s why it’s important to keep track of your leads. You can score leads based on their specific actions and behaviors. Doing that can tell you where the leads are in their buying journey. But to truly have success with

Keys to Successful Channel Partner Onboarding

On November 26, 2019

Keys to Successful Channel Partner Onboarding Today, companies aim to drive more revenue by using less resources and money. By partnering with various distributors and resellers, your sales are likely to grow. We’re going to talk about a few key factors for a successful channel partner onboarding – so you’re prepared for what’s to

5 Lead Generation Techniques for Small Businesses

On November 14, 2019

5 Lead Generation Techniques for Small Businesses If you are hoping to boost sales for your small business you might be thinking of focusing more on lead generation. So how does one get started with lead generation? Here are 5 lead generation techniques to help you get started so that your small business can

Account-Based Marketing Capabilities that Accelerate Your Sales Pipeline

On November 13, 2019

Account-Based Marketing Capabilities that Accelerate Your Sales Pipeline Account-based marketing – we’ve talked about this before and we’ll continue to talk about it in the future. We know that ABM is important for the success of many companies. But do you know why ABM is so important? Let’s take a look at the different

How to Align Vendor Channel Sales and Channel Partner Strategies

On November 11, 2019

How to Align Vendor Channel Sales and Channel Partner Strategies When an IT channel reseller ponders about business transformation, it is also important that they consider their vendor strategy. In some cases it could be a good thing if they are aligned with multiple vendors while in other instances it may be important that

Selling and Marketing Cloud Solutions Through Partners

On November 7, 2019

Selling and Marketing Cloud Solutions Through Partners Today, many small and mid-size businesses are turning to the cloud to increase profitability and efficiency, reduce costs, and retain customers. With the small and mid-size business cloud market nearing the billions, it’s easy to see why cloud reselling has become a big deal. Even though the

5 Reasons Why Channel Partners Are the Key to the Mid-Market

On November 6, 2019

5 Reasons Why Channel Partners Are the Key to the Mid-Market Has your company recently considered making a move into the mid-market? There are a ton of sales strategies to help you break into the mid-market, but the key piece that often goes unnoticed is channel partners. Today, we’re diving in to look at

Page 7 of 10«‹5 678 9 ›»