To Market Or Not to Market: That is the Question

On March 23, 2020

To Market Or Not to Market: That is the Question Today, we face unprecedented circumstances. Many businesses are moving to fully remote offices. Companies are cancelling conferences and events. But as bad as this may seem, there are some really great opportunities that can come from this. What are you going to do with that

P2P Ecosystems and Why You Need It

On March 17, 2020

P2P Ecosystems and Why You Need It P2P (Partner to Partner) Ecosystems is not a term you hear often, if even at all. It’s not something you see all the time which makes it unique. A P2P Ecosystem is practical for small, medium, and large sized businesses. Purchasing dynamics have gotten more complex in all

3 SaaS Applications for Your Small Business

On March 11, 2020

3 SaaS Applications for Your Small Business Small businesses don’t necessarily have the huge marketing budget that other companies might have, but that doesn’t mean they are out of the game; so let’s talk SaaS (software-as-a-service). Using SaaS tools and applications for your small business will help you advance in the marketing game. By

B2B SaaS Marketing: How is Your Marketing Budget Spent?

On March 5, 2020

B2B SaaS Marketing: How is Your Marketing Budget Spent? Many SaaS businesses try to cut spending on marketing in an effort to save money, but investing in marketing activities is essential to increasing revenue. To ensure your marketing budget is being properly spent, you need to determine which channels are right for your SaaS

Making Your SaaS Marketing Strategy Generate Revenue

On March 3, 2020

Making Your SaaS Marketing Strategy Generate Revenue Creating any type of marketing strategy can be a challenge. The same is true for SaaS marketing. SaaS brands must follow a different business model compared to traditional companies. Luckily, many successful SaaS companies have established methods of reaching and converting customers so there is no need

Optimizing Your Email Campaigns

On February 19, 2020

Optimizing Your Email Campaigns It’s very frustrating when you send out an email campaign that you have worked really hard on and your results are disappointing to look at. On the other hand, put yourself in the shoes of your customer. We all get so many emails a day, how many do you actually

3 Marketing Trends to Focus on NOW

On February 12, 2020

3 Marketing Trends to Focus on NOW Well, we have entered the second month of the 2020 year. Where has the time gone? It seems this year might be the one that will pass with the blink of an eye. Hey, as it says…time flies when you’re having fun – And if you aren’t

Relationship Marketing & Loyalty Through Digital Channels

On February 9, 2020

Relationship Marketing & Loyalty Through Digital Channels Thanks to social networks and digital channels, relationship marketing is more alive than ever. Relationship Marketing is known to be a strategy that is able to focus attention on the client and on the relationship that binds a person to a brand. These are relationships that need care

The Unused Channel Marketing Funds Dilemma

On January 29, 2020

The Unused Channel Marketing Funds Dilemma Co-op and Channel Marketing funds are used in an indirect sales channel where funds are made available by a brand to help Channel Partners sell products and create awareness. Nearly all manufacturers have channel marketing funds and trade promotion programs in place. But many of them are ineffective

Building a Successful B2B Sales Pipeline

On January 22, 2020

Building a Successful B2B Sales Pipeline What do you need to be successful in the B2B world? Simple answer, sales. And how does one get those sales? Another simple answer, a sales pipeline. You’re going to need a sales pipeline with hot leads for your sales team to do their job. Your job is

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