Category: Americas

Gorilla Corporation CEO Accepted into Forbes Technology Council

On January 15, 2021

Gorilla Corporation, a leader in global partner marketing and strategy, today announced that its CEO, Carlo Tortora Brayda has been accepted into Forbes Technology Council, an invitation-only community for world-class CIOs, CTOs, and technology executives. Carlo Tortora Brayda was vetted and selected by a review committee based on the depth and diversity of his experience.

The Keys to Channel Sales Enablement Success

On January 11, 2021

Many channel providers now offer dedicated B2B facilitation and improvements from tech that can directly complement their channel partner programs. While these emerging solutions can help bring a fledgling or poorly implemented channels a much needed boost its not always good news. A badly designed or executed channel sales enablement strategy can often be dire

The Breakdown of B2B Marketing

On January 8, 2021

Being an effective marketer is one of the most challenging tasks of running a business, and in the pandemic era, marketing became even trickier to navigate. However, regardless of what challenges your business is facing, effective marketing requires knowing your audience well. Your marketing efforts will easily be lost if you’re not targeting what your

Six Considerations For Successful Business Partnering

On December 29, 2020

Thinking about business partners? So are many people in the technology space — and various other industries. Here are six smart things to do to help outline your strategy. Think about the role of your partner and visualize mutual success. If you are an early-stage startup, you may want to ensure you can sell your

The Importance of Broadening Your Channel Partner Ecosystems

On December 22, 2020

This blog post on ‘The Importance of Broadening Channel Partner Ecosystems’ was written for Forbes Technology Council by Gorilla’s CEO Carlo Tortora Brayda. When looking at your partner strategy, it is essential to think beyond linear sales distribution. In the early days of commercial sales channels, the setup was very straightforward. You would appoint a distributor

Channel Marketing Tips

On December 17, 2020

Do you need some tips for improving your channel marketing strategy? We have a video that’s just for you! Thanks to Hurree, you can learn three simple tips to make some changes and better your channel marketing. We hope you can learn a lot from what they have to say. Enjoy!

Channel Partner Strategy

On December 3, 2020

Welcome back to our partner enablement video series! During the last video, we discussed partner enablement in channel sales. This week we will cover your partner channel strategy. This video is brought to you by align.me. We hope you enjoy this educational piece.

Partner Enablement in Channel Sales

On November 19, 2020

We have a video to share this week! Please enjoy this brief, but informative, video about partner enablement. We thank Channel Sales World for their lesson, and we hope you enjoy it.

Channel Partners for New Regions

On November 16, 2020

One of the great benefits of recruiting channel partners is the ability to promote and sell your products and services in new exciting ways and places, utilising contacts and methods native to the companies closest to the customer. Not long ago we posted this press release telling you all about how Gorilla has earnestly begun

Channel Marketing Tactics

On November 6, 2020

This week, we’re using a vlog approach! Here we have included a video that discusses channel marketing tactics from Channel Talk 101. Here they will offer tips for helping your company sell more and general education on channel marketing. Enjoy!

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