Americas Archives - Gorilla Corporation

Category: Americas

Building a Farm System in the Channel Creates Dynasties

  • On February 12, 2019
Sports dynasties don’t come about by accident. General managers are constantly evaluating and recruiting talent with an eye towards not just filling holes in their existing lineups, but also building the nucleus around which their next great team will be built. Regardless of the sport, franchises that focus on talent have consistently demonstrated the ability
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Next Generation Partner Ecosystems

  • On August 31, 2016
At the turn of the millennium, there were early murmurs on the potential power of developing partner ecosystems as a shiny silver bullet channel strategy. The premise was that by creating multi partner selling teams involving solution providers, integrators, consultants and ISVs, one would be able to better serve the very specific vertical needs of
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5 Golden Rules to Run a Successful Co-Marketing Program

  • On August 15, 2016
ROI. ROI. ROI It’s the acronym that most marketers seek and dread, more so when talking about developing co-marketing programs whose main goal might not always be to generate direct revenue. Offering real value to partners while keeping in sync with key business indicators can be tricky. At Gorilla we have extensive experience implementing global co-marketing initiatives that
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Optimize your Channel Marketing Automation with a Concierge Program

  • On June 27, 2016
When it comes to supporting channel partners, one size does not fit all. Many channel partners don’t have the time, skills, in-house resources and management bandwidth to create effective marketing materials and campaigns. At the same time, they are not efficiently using vendor programs or spending all their available co-op funds. To successfully represent your
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Smart Partner Recruitment

  • On June 15, 2016
Recruiting and motivating the right channel partners is critical to running a successful channel program. No channel wheel will be oiled enough if partner recruitment and enablement is not given the necessary time and dedication. Are you aware of the key channel challenges you face? Selecting the right partners is usually one of the top
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Gorilla signs on as the Premier PRM Vendor for Impartner

  • On June 7, 2016
Exciting news for Gorilla Corporation! We have just signed a global strategic partnership with Impartner, the SaaS Partner Relationship Management technology leader, to accelerate PRM sales and support Impartner’s ambitious goals globally. The indirect channel remains of central importance to IT vendors, on premise and cloud alike. No competitive company can afford not to have
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Post-Sales Support Drives Recurring Revenue

  • On November 10, 2015
For all the talk about the rise of the cloud and the need to adopt business models that drive recurring revenue, the fundamentals associated with achieving that goal are too often overlooked. When solution providers and channel chief gets right down to the brass tacks of cloud computing in the channel, the difference between success
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Gorilla Corporation launches new operational presence in Allen, Texas

  • On August 5, 2015
For Immediate Release Gorilla has committed to grow its production facilities in Allen, Texas.  “Our presence in Silicon Prarie means that we can source better talent, and our proximity to client headquarters, and some our tighter technology partners was fundamental, in making this decision”, stated Kara Lee, VP Client Relations. The company will host teams
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Innovation in Emerging Economies

  • On August 4, 2015
Innovation is a hard slog. In our history, people would get burned at the stake for being innovative, for challenging the status quo, for rocking the boat. Still today, scientists are anxious about publishing their work. Technology providers find it difficult to articulate the value propositions around new technologies, and venture capitalists are sometimes (understandably)
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Ensuring Successful Cloud Channel Partner Engagement

  • On August 4, 2015
Cloud-based solutions for all aspects of business are here to stay and the reality is Cloud-based Solutions influence how its end users are evaluating, choosing and implementing their Corporate IT needs. Channel Partners are as important as ever. As stewards of the brands and solutions they recommend, they must be encouraged to stay current, adopt
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